VP, Health Economics and Access Strategy

The Vice President of Health Economics and Market Access Strategy will lead the development and execution of comprehensive strategies to secure coding, coverage, and payment for Heartflow’s future portfolio of products and services aimed at the early diagnosis of individuals at risk for coronary artery disease. In collaboration with the SVP of Market Access and Reimbursement, this role is responsible for both strategic and operational aspects of market access, including direct engagement with providers, professional societies, government and commercial payers, and other key stakeholders.

Job Responsibilities:

• Develop and execute a comprehensive health economics and market access strategy across HeartFlow’s portfolio, driving cost-effectiveness analyses in collaboration with internal teams and external experts.
• Lead market access initiatives in partnership with the SVP of Market Access & Reimbursement, securing coding, coverage, and payment for future products through engagement with physician specialty societies, CMS, USPSTF, AMA, and other key stakeholders.
• Align market access insights with organizational priorities, ensuring internal and external stakeholders are informed and equipped to support payment advocacy and expansion into new OUS markets.
• Design compelling communication tools that articulate the clinical and economic value of HeartFlow’s technologies, including refined economic models, HTA submissions, and payer-focused clinical dossiers.
• Drive evidence generation strategies with government affairs and clinical teams, shaping materials that strengthen HeartFlow’s value proposition with policymakers and regulatory bodies.
• Engage senior leaders, payers, and providers in both public and private sectors to secure coverage, establish reimbursement pathways, and negotiate payer contracts for Heartflow’s products and services.
• Foster payer partnerships post-coverage to support provider education, explore alternative payment models, and accelerate technology adoption.
• Anticipate market trends and cultivate team capabilities to drive innovative, proactive market access strategies.
• Act as a subject matter expert, educating cross-functional teams—including clinical, sales, marketing, and technology—on reimbursement and market access strategies that align with HeartFlow’s business objectives.

Skills Needed:

• Exceptional communication skills with a proven track record of leading cross-functional teams to achieve successful coding, coverage, and payment for innovative healthcare technologies.
• Deep understanding of reimbursement mechanisms across markets, with specific expertise in at-risk asymptomatic populations.
• Strong leadership and organizational skills with the ability to build and lead a high-performing team composed of internal staff and external consultants.
• Demonstrated success leading the development and presentation of models that quantify the clinical and economic impact of new medical technologies.
• Significant experience in Health Economics & Reimbursement (HE&R) within the medical device sector.
• Proven ability to lead and oversee health economics and outcomes research (HEOR) activities, including budget impact models, cost-effectiveness analyses, real-world evidence generation, and claims database studies.

Educational Requirements & Work Experience: 

• Greater than 10 years of demonstrated success in the area of health economics and reimbursement for medical devices, diagnostics, or pharmaceuticals, with strong connections to decision-making individuals and stakeholders in U.S. private and government payer organizations. Prior experience establishing coding, coverage, and payment in at-risk asymptomatic populations.
• Minimum 7 years’ experience building, managing, and leading teams in Market Access, Payer Relations, and Health Economics required.  Experience managing teams and consultants in different locations, time zones, and countries is greatly preferred.
• Bachelor’s degree required.  Master’s preferred.

This position has an estimated base salary of $250,000 - $320,000, bonus, and equity.