VP, Growth Marketing

As Vice President of Growth Marketing at Next Health, you will be responsible for architecting and scaling the full growth engine of the organization—driving predictable, measurable, and efficient demand generation across all markets, locations, and membership tiers.

You will own the systems, strategy, and execution that translate marketing investment into revenue performance, including acquisition, conversion, retention, and lifetime value. This role is central to enabling Next Health’s expansion from a leading health optimization brand into a nationally scaled, data-driven healthcare platform.

In this role, you can expect to:

• Own all marketing data, reporting, and performance intelligence as the single source of truth.
• Build and maintain executive dashboards across funnel, channel, creative, and location performance.
• Define KPI framework (CAC, LTV, ROAS, MER, payback period, contribution margin, conversion rates, attribution).
• Ensure data integrity across web, CRM, app, paid media, and analytics systems.
• Partner with Finance and Operations to align marketing and business performance reporting. Proactively surface insights and performance risks/opportunities in real time.
• Own strategy, budget allocation, and performance across all paid channels (Meta, Google, TikTok, programmatic, CTV, influencer).
• Set CAC and ROAS targets aligned with unit economics.
• Continuously optimize budget allocation based on performance data.
• Own attribution modeling and measurement infrastructure.
• Own full funnel performance from prospect to member to advocate.
• Optimize conversion at every stage of the customer journey.
• Improve landing pages, lead capture flows, and consult booking systems.
• Build scalable lead nurture programs across email, SMS, and lifecycle channels.
• Run continuous A/B and multivariate testing across web, app, and funnels.
• Optimize creative, copy, offers, and user experience for conversion. 
• Scale learnings across channels and touchpoints. Own marketing technology ecosystem (CRM, CMS, analytics, app, dashboards, booking systems).
• Define martech roadmap and integration priorities.
• Ensure all systems support both conversion and clean data capture. Own member lifecycle from acquisition through retention, reactivation, and advocacy.
• Build segmented email, SMS, push, and in-app engagement programs. Drive upsell, cross-sell, referrals, and reactivation.
• Partner with operations on retention and engagement strategies. Partner with Brand/Creative to develop high-performing performance creative.
• Build rapid testing and iteration frameworks for creative scaling.
• Use performance data to continuously improve creative output. 
• Own SEO strategy across corporate and location pages.
• Manage Google Business Profiles and local search performance for all locations. 
• Oversee reputation management and review generation.
• Drive organic authority in the longevity and health optimization category. 
• Build scalable marketing playbooks for corporate and local execution.
• Support franchisees and General Managers with tools, training, and reporting. 
• Lead local campaigns, grand openings, and co-op marketing programs.
• Deliver consistent performance reporting across all locations. 
• Own all external marketing agencies and vendor relationships.
• Define KPIs, scopes, and performance accountability standards.
• Evaluate, optimize, and replace partners based on performance.
• Manage contracts and marketing vendor budgets.
• Own full marketing budget planning, allocation, pacing, and reconciliation.
• Build revenue-linked forecasting models tied to spend and unit economics.
• Present ROI and performance accountability to executive leadership. 
• Deploy AI across paid media, creative, lifecycle, segmentation, and reporting.
• Implement automation to improve efficiency, testing velocity, and personalization. Continuously evaluate and integrate emerging AI tools. Build systems that scale output without increasing manual workload. Partner with Brand, Creative, Operations, Finance, and Technology teams. Align marketing strategy with company growth and operational execution. Support executive leadership with reporting, insights, and growth strategy.   What You’ll Bring We're looking for a VP of Growth Marketing  who posses:  5+ years of growth marketing experience with demonstrated ownership of paid media budgets, CRM, conversion infrastructure, and performance reporting at a consumer brand. Bachelor's degree required, preferably in Marketing, Business, Economics, or a related quantitative field. Hands-on command of paid media platforms (Meta, Google, TikTok, programmatic) and the analytics stack behind them (GA4, attribution platforms, Looker, Domo, or equivalent BI tools). Track record of personally building dashboards, defining KPI frameworks, and presenting performance to executive leadership. Deep fluency in CAC, LTV, payback period, ROAS, MER, and contribution margin, with the ability to defend these numbers to a CFO. Direct experience managing or leading digital agency relationships. Proven ability to partner with brand and creative teams without compromising performance. Working knowledge of CRM platforms, marketing automation, website CMS, and consumer mobile app growth (push, in-app, lifecycle). Experience with SEO, local search, and reputation management. Demonstrated fluency with AI tools and platforms applied to marketing workflows, including AI-powered creative production, paid media optimization, lifecycle marketing, content generation, and reporting automation. Background in premium consumer health, wellness, fitness, beauty, or DTC categories preferred. Experience scaling a multi-unit or franchise brand preferred. Familiarity with longevity, biohacking, or health optimization preferred.What You’ll Bring

We are seeking a Nurse Practitioner or Physician Assistant who has:

• Active Nurse Practitioner or Physician Assistant license in good standing
• Experience in Functional Medicine, Women’s Health, Men’s Health, Anti-Aging Medicine, or Hormone Optimization preferred
• Strong clinical judgment with a preventive and patient-centered care approach
• Excellent communication and interpersonal skills with a high level of empathy and professionalism
• Ability to work independently while contributing effectively within a team environment
• Strong organizational skills and attention to clinical accuracy and documentation
• Passion for longevity, wellness, and preventative healthcare

We are a patient-centered healthcare organization built on excellence, compassion, and teamwork. We offer:

• Competitive compensation package
• Growth opportunities as we expand nationally
• Supportive and inclusive work environment
• Meaningful work improving patient health and longevity outcomes
• Performance-based incentives (where applicable)
• Healthcare coverage
• 401(k) retirement savings plan
• Paid time off
• Employee discounts
• Training and development opportunities
• Wellness resources

The expected compensation for this position is $165,000 – $185,000 per year, plus benefits and bonus potential.

Final compensation may vary based on experience, qualifications, skills, and other job-related factors. Additional elements of the total compensation package may be offered depending on role placement. Full benefit details will be provided upon offer of employment.