VP of Go To Market Strategy

Job Description

• Reporting directly to the CRO, Serhat Soyuerel, this role owns Insider’s global Go-to-Market Strategy
• Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity
• Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates
• Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion
• Build a cross-functional “GTM engine” to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices
• Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards
• Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy
• Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale
• Design and lead strategic “revenue sprints” to respond to market shifts, or key expansion opportunities
• Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements
• Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education
• Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations

Skills & Requirements

• 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
• 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models
• Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing
• Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth
• Proven track record in initiatives that materially increase win rates and reduce sales cycle times
• Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach)
• Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals
• Experienced  in building enablement playbooks, launch frameworks, and product education loops that stick
• Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences
• Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity
• Global perspective with experience working across regions and functions

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)

• a chance to work in an international, diverse, and inclusive environment,
• access and opportunity to gain a limitless network all over the globe,
• a chance to become a Shareowner with the "Shareowner System" that we offer to all Insiders who meet certain criteria,
• to be part of an industry that’s shaping the future of customer experience
• access to many hard and soft skills pieces of training to help you improve and challenge yourself,
• access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform to satisfy your hunger for knowledge.
• space to share your skills through training sessions and workshops if you wish. Sharing is caring!
• the infamous team activities that are bursting with fun,
• no Dress Code!