The VP, Brand Strategy leads the evolution of brand communications, integrating digital strategies rooted in audience insights. Responsibilities include guiding brand growth through innovative, integrated strategies across various media platforms and collaborating with internal and external teams to drive performance.
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
THE ROLE
The VP, Brand Strategy, leads the evolution of Genesis brand communications by modernizing traditional brand strategy for today’s digital media ecosystem. This role elevates brand planning into a platform-led, signal driven discipline built for a digital first world.
This role requires a digitally native strategist who understands how audience systems, identity signals, and platform algorithms influence brand growth. The VP translates these inputs into clear strategic frameworks and compelling narratives that guide integrated go-to-market strategy.
The role drives the development of integrated media strategies rooted in consumer insight, cultural context, and digital audience signals to expand audiences, strengthen brand perception, and create sustained demand for the Genesis brand. Brand strategy is measurement minded by design, grounded in clear signals, learning agendas, and demonstrable business impact.
Partnering closely with the VP, Performance, this leader ensures brand building and demand capture operate as a unified system. Brand strategy fuels audience growth and consideration, while performance teams convert demand using shared audience frameworks, signal architecture, and optimization roadmaps
KEY RESPONSIBILITIES
Brand Media Strategy Leadership
- Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms, grounded in how audience signals and platform capabilities shape effectiveness.
- Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demand creation system.
- Ensure brand strategy incorporates platform signals and data from across the modern marketing infrastructure.
- Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand, aligning stakeholders and guiding integrated execution
- Define, evolve, and be accountable for brand and signal based KPIs in partnership with analytics and performance teams.
Integration & Innovation
- Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans.
- Partner with creative agencies to shape innovative, culturally relevant, measurement ready ideas that elevate the Genesis brand.
- Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities.
- Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps.
- Ensure brand strategy is built around how modern platforms operate, including identity, targeting and measurement frameworks.
Client Leadership & Industry Engagement
- Serve as a senior strategic advisor to Genesis Marketing, shaping how media investment drives brand and business impact.
- Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends.
People Leadership
- Lead and develop a high performing strategy team, fostering curiosity, collaboration, and analytical rigor.
- Set a high standard for integration, innovation, and data informed decision-making.
QUALIFICATIONS
- Proven ability to lead integrated brand media strategy at a national or global scale.
- Strong experience partnering with creative agencies to develop innovative, integrated ideas.
- Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.
- Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth.
- Excellent written and verbal communication skills.
- Strong leadership, organizational, and relationship building capabilities.
- Experience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes.
- Fluency in digital platforms, audience targeting frameworks, and signal driven marketing.
EXPERIENCE & EDUCATION
- 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches
- Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required.
- 5+ years managing and developing teams.
TRAVEL
- Occasional travel for offsite meetings and client engagements (approximately 10–25%).
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Top Skills
Audience Targeting Frameworks
Digital Media
Marketing Analytics
Canvas Worldwide Los Angeles, California, USA Office
12015 Bluff Creek Drive, Los Angeles, California, United States, 90094
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