VP of Brand & Creative

Your Role

Sans is on a mission to build the next great consumer hardware brand, with a focus on products that help people live healthier lives at home. We started with a category-leading air purifier and expanded into a best-in-class countertop water purifier—and we’re just getting started.

We’re a small, ambitious team that moves fast, learns quickly, and consistently outperforms much larger competitors.

Brand and Creative are central to how Sans shows up in the world—how we differentiate, build trust, and create demand across channels. This function defines how the brand looks, feels, and communicates across every customer touchpoint.

The Vice President of Brand Marketing & Creative will own the Sans brand end-to-end—from strategy and positioning to creative execution and content systems. They will set the creative bar, build a high-performing team, and ensure the brand is expressed consistently and effectively across all channels.

This role reports directly to the CMO and partners closely with Growth, Lifecycle, eCommerce, Product, and CX.

The ideal candidate is both a creative leader and a strategic operator—someone who can define a brand, build a content engine, and connect creative output to measurable business impact.

Responsibilities and Duties

• Own Brand Strategy and Architecture - Own the Sans brand positioning, voice, and visual identity system, ensuring consistency across all products, categories, and customer touchpoints.
• Set Creative Direction Across All Channels - Define and maintain the creative standard across organic social, paid creative, packaging, web, email, YouTube, partnerships, and brand moments—ensuring all output meets a high creative bar.
• Build and Lead the Content & Storytelling Engine - Own the content strategy and production system, including editorial calendar, production workflows, creator and expert partnerships, and the end-to-end content pipeline from brief to publish.
• Own Organic Channels and Brand Presence - Lead strategy and execution across organic channels, ensuring consistent brand storytelling and building a scalable engine that fuels both brand and performance marketing.
• Lead Go-to-Market and Product Marketing (Creative) - Own the creative vision for product launches, seasonal campaigns, and cultural moments, ensuring cohesive and compelling brand expression across all channels.
• Drive Brand Awareness and Demand Creation - Own top- and mid-funnel performance, including brand awareness, engagement, earned media value (EMV), and brand-driven demand signals such as branded search and direct traffic.
• Build and Scale the Brand & Creative Organization - Hire, develop, and lead a high-performing team across brand, creative, and content - this includes managing a small but growing team, including 2 direct reports and several indirect reports. Manage agencies, freelancers, and production partners to scale output effectively.
• Partner Cross-Functionally to Drive Business Impact - Work closely with Growth, Lifecycle, eCommerce, Product, and CX to ensure brand and creative are integrated into GTM strategy and revenue-driving initiatives.

Qualifications and Skills

• Experience:
• Bachelor’s Degree and equivalent work experience in a highly analytical role
• 8–12+ years of experience in brand marketing and/or creative leadership
• Experience building and scaling a brand or creative function from the ground up
• Strong background in DTC, consumer wellness, tech, home, or premium consumer brands
• Proven experience leading creative across multiple channels (social, lifecycle, packaging, web, etc.)
• Experience leading product launches across multiple SKUs or categories
• Strong understanding of how brand and creative impact business metrics (e.g., Search, MER, Conversion)

• Interpersonal:
• Strong creative instincts with a high bar for quality and storytelling
• Strategic thinker who can connect brand decisions to business outcomes
• Strong leadership and team-building capabilities
• Highly collaborative, with the ability to influence cross-functional partners
• Hands-on operator who can move between strategy and execution
• Scrappy and resourceful, with a bias toward action

Salary and Benefits

• Base salary $180,000-$220,000 based on experience, plus discretionary bonus and equity
• Option for fully paid medical, dental, and vision
• Opportunity to contribute to 401k
• Unlimited PTO plus 11+ paid holidays
• LA-based hybrid team, 3 days per week in Culver City