Vice President, US Wealth Advisory ETF and Mutual Fund Product Marketing

About this role

Role Overview

We’re seeking a digitally fluent and strategically minded marketing leader to drive the positioning and go-to-market strategy for BlackRock’s suite of mutual funds and iShares ETFs within the U.S. Wealth Advisory (USWA) business. This role is pivotal in shaping how our products are perceived and adopted by U.S. financial advisors across both digital and traditional distribution channels. You’ll lead a high-performing team, craft compelling narratives, and deliver data-driven campaigns that elevate BlackRock’s presence in the wealth management space.

Key Responsibilities:

• Lead the cross-product marketing strategy for mutual funds and ETFs, with a strong emphasis on digital-first engagement.
• Champion digital innovation across marketing channels, leveraging data and technology to drive personalization, lead generation, and advisor engagement.

• Develop differentiated product narratives across asset classes, translating complex investment strategies into clear, compelling messaging.
• Lead the creation of scalable content frameworks that support both broad campaigns and firm-specific customization.

• Build deep expertise in BlackRock’s product platform and competitive landscape to inform marketing strategy and storytelling.
• Identify emerging advisor and investor trends to shape proactive marketing initiatives and thought leadership.
• Use analytics and qualitative feedback to continuously refine messaging and campaign effectiveness.

What We’re Looking For

• 8-10+ years of experience in investment product marketing, product strategy, or digital marketing within financial services.
• Proven ability to lead digital marketing initiatives and deliver measurable commercial outcomes.
• Strong written and verbal communication skills, with a knack for simplifying the complex.
• Expertise in content creation, design thinking, and marketing automation
• Strong understanding of ETF's and Mutual Funds highly preferred

For New York, NY Only the salary range for this position is USD$130,000.00 - USD$173,500.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance. For Princeton, NJ Only the salary range for this position is USD$120,000.00 - USD$163,500.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.

 

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.