Vice President, Product Management- Identity

THE DAY-TO-DAY

• Lead Viant’s Identity Strategy: Define, own, and evolve the company-wide identity strategy with a focus on performance, scale, and measurable outcomes across all core platforms and offerings.
• Drive Partner and Product Integration: Manage and expand identity partnerships, including collaboration with Lockr for Publishers and Direct Access premium CTV initiatives, ensuring seamless integration into Viant’s ecosystem.
•  Translate Strategy Into Action: Work closely with the SVP of Product, Engineering leadership, and other senior stakeholders to translate company priorities into clear product requirements, aligning across Engineering and go-to-market teams for successful execution.
• Source and Advance New Opportunities: Identify strategic opportunities across identity, privacy, and addressability; explore innovative partnerships or technology integrations that strengthen Viant’s competitive position.
• Educate and Evangelize: Champion Viant’s identity spine internally and externally as a core differentiator, partnering with teams to ensure understanding, adoption, and effective use of identity capabilities.
• Cross-Functional Collaboration: Act as a connector between Product, Engineering, Sales, Marketing, and Operations — aligning identity initiatives with broader company goals and ensuring consistent communication of progress.
• Be a Subject Matter Expert: Serve as a go-to expert on identity, addressability, and privacy trends; bring insight into Viant’s product direction, competitive differentiation, and market positioning.
• Operationalize Strategy and Execution: Build accountability structures to ensure timely delivery of identity-related initiatives, including project planning, close collaboration with Engineering on execution timelines, progress tracking, and reporting to executive stakeholders.
•  Support Strategic Leadership: Participate in key planning sessions with Viant’s leadership team, offering insight and thought leadership on how identity contributes to the company’s long-term vision and impact.

GREAT TO HAVE

• 10+ years of product leadership experience in adtech, martech, or data-driven software environments, with at least 3 years focused on identity or addressability.
• Extensive experience partnering with Engineering teams to design, build, and deliver complex technical software solutions, including involvement in defining system architecture, data flow, and technical tradeoffs.
• Proven track record of developing and scaling identity frameworks, data products, or addressability solutions across digital advertising platforms.
• Strong understanding of identity resolution technologies, including device graphs, ID matching, cohort-based solutions, and publisher data integrations.
• Experience with industry initiatives around privacy, cookie deprecation, and authenticated identity frameworks.
• Deep knowledge of digital advertising infrastructure including DSPs, SSPs, DMPs, ad servers, and cross-device measurement.
• Skilled in writing business requirements and product documentation and collaborating with Engineering and cross-functional stakeholders to drive execution.
• Confident communicator and leader who can synthesize technical and strategic ideas for diverse audiences including executives, clients, and partners.
• Demonstrated ability to lead cross-functional teams, manage multiple priorities, and drive accountability in a fast-paced, evolving environment.
• BA/BS required; advanced degree or technical background preferred.

LIFE AT VIANT

• Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.