Vice President of Marketing - Pets Best

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Job Location: Remote / virtual

Main Responsibilities:  

Performance Marketing & Media Management 

• Own marketing performance KPIs with direct accountability for revenue, sales goals, and new business writing 

• Manage $15-20M media budgets with operational rigor, diversifying channels and reallocating spend quickly to optimize ROI 

• Establish attribution modeling and performance measurement frameworks to drive measurable business growth 

Digital & DTC Strategy

• Lead D2C digital acquisition and conversion strategies across web, mobile, and digital channels 

• Drive digital product strategy, execution, and management including website and conversion rate optimization, app development, UX design, and e-commerce experience 

• Execute B2B2C strategies with agency, broker, and partner channels, including API integrations  

Brand & Customer Experience

• Develop brand strategy ensuring strong positioning and alignment to portfolio role, differentiation, and brand equity building and oversee brand management and alignment within Pets Best and to the larger organization. 

• Strengthen retention and LTV through data-driven customer journey orchestration and lifecycle management 

• Lead customer segmentation and targeting, leveraging analytics to refine acquisition and retention strategies 

• Design, execute, measure, and optimize breakthrough brand campaigns that improve brand health metrics and commercial KPIs. 

Leadership & Collaboration

• Lead and develop high-performing marketing team, building organizational capability in strategic planning, brand strategy, and integrated growth marketing. 

• Collaborate with Product, Underwriting, Operations, and Distribution teams to align marketing with business objectives 

• Foster data-driven culture integrating marketing analytics and customer insights into decision-making 

Qualifications & Experience

• 10+ years in digital marketing with deep expertise in performance and analytical marketing 

• 5+ years in digital distribution (consumer tech, fintech, digital subscription, health tech, or financial services) with proven D2C experience - required 

• Proven track record managing $15-20M+ media budgets with operational discipline to optimize and reallocate investments 

• Direct accountability for revenue and growth targets with experience in variable compensation tied to business outcomes 

• Extensive experience with UX design and digital product development in e-commerce environments 

• Proven success scaling digital customer acquisition, optimizing conversion funnels, and improving LTV through data-driven journey orchestration 

• Full-stack marketer with proven ability to integrate brand, performance, CRM, and customer experience 

• Strong B2B2C marketing experience; experience transitioning organizations from performance-only to integrated brand + performance approach highly valued 

• Expert-level proficiency in marketing analytics, attribution modeling, and KPI development 

• Proven experience building and managing high-performing teams, fostering strong collaboration across Product, Underwriting, and Sales, and designing modern marketing organizations for agility and operational excellence. 

This role will play a critical leadership function within Pets Best, ensuring that marketing efforts drive measurable business impact while reinforcing the company’s position in the market. The ideal candidate will be an innovative, data-driven, and results-oriented leader with a passion for brand growth and customer engagement.

#LI-DNI

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)