The VP of Growth Marketing leads global demand generation strategy, manages a multi-disciplinary team, and optimizes pipeline growth through collaboration with Sales and Marketing teams.
😎 Our Culture
Quantum Metric's number one objective is happy people, diverse and inclusive culture. We’re passionate about empowering our people to become the best version of themselves, offering coaching and training programs designed to accelerate their career in whatever direction they choose.
As a remote-first company, we understand the importance of building an engaged, diverse, and fun place to work. We hold regular company-wide events, seasonal challenges, and Quantum Metric sponsored local outings when Zoom becomes too much. We also have a number of Employee Resource Groups that provide spaces to discuss, share, and reflect on topics that impact us both inside and outside of work - from being new to SaaS or navigating it as a first-time parent, to overcoming the barriers faced as Black, Hispanic, Asian American and Native Hawaiian/Pacific Islander, LGBTQIA or other underrepresented backgrounds.
We are also passionate about the connections we build with our customers. You’ll not only work with some of the world’s most recognized brands, but build lasting relationships.
At Quantum Metric we value all types of experience and education and don’t expect you to meet every qualification for this position. We are most interested in the unique perspective you can bring and your ability to uphold our values of passion, persistence, and integrity.
The VP of Growth Marketing leads the strategy and execution of Quantum Metric’s global demand generation engine. This leader owns the systems, programs, and teams responsible for generating and accelerating pipeline across enterprise accounts.
This role sits at the center of the go-to-market motion, partnering closely with Sales, Product Marketing, Customer Success, and Revenue Operations to translate company strategy into scalable growth programs.
The VP will lead a multi-disciplinary team responsible for campaign strategy, digital marketing, field marketing, website and conversion optimization, marketing operations, and analytics; ensuring the organization delivers predictable, measurable pipeline growth.
This leader will play a critical role in building the company’s market presence and ensuring Quantum Metric is recognized as a category leader in digital analytics.
What success looks like in year 1:
- Optimize and grow a predictable pipeline generation engine across digital, events and account-based programs
- Increase marketing influence across early-stage opportunities and accelerate deal velocity
- Strengthen alignment between Marketing and Sales through shared revenue accountability
- Scale a high-performing growth marketing team capable of supporting the company’s next phase of growth
🔧 Responsibilities
- Own pipeline generation strategy
- Lead the company’s global marketing pipeline generation strategy across digital, campaigns, field, ABM, and outbound channels
- Identify opportunities to accelerate deal velocity through targeted marketing engagement across the funnel
- Partner with Sales leadership to align marketing investment with revenue priorities and account strategy Lead the Growth Marketing function
- Manage and develop a high-performing team across:
- Integrated Campaigns
- Digital Marketing
- Events & Field Marketing
- Website & Conversion Optimization
- Marketing Operations
- Marketing Analytics
- Establish clear performance frameworks, operational rigor, and accountability across the organization
- Foster a culture of experimentation, measurement, and continuous improvement Drive digital demand and market presence
- Own the company’s digital demand engine including paid media, organic search, AI search, and website performance
- Lead the evolution of the company’s website into a high-performing demand capture and conversion platform as well as enterprise research hub
- Drive thought leadership and digital presence that establishes Quantum Metric as the leader in digital analytics Scale data-driven marketing
- Establish rigorous measurement frameworks connecting marketing investment to pipeline and revenue impact
- Partner with Revenue Operations to ensure accurate attribution, funnel visibility, and forecasting alignment Accelerate enterprise revenue
- Develop programs that drive engagement within target accounts and accelerate deal progression
- Build integrated marketing plays that combine digital, events, and account-based engagement
- Partner with Customer Success and GTM teams to drive expansion and adoption across existing customers Budget business planning
- Own the annual and quarterly marketing budget planning process, ensuring investments align with company growth targets and revenue objectives
- Partner closely with Finance and executive leadership to develop marketing forecasts tied to pipeline generation and revenue outcomes
- Manage ongoing budget reconciliation, ensuring accurate tracking of marketing investments and performance across programs and channels
- Continuously optimize marketing investment allocation across programs, channels, and geographies to maximize business impact
⭐️ What you bring
- Leadership
- 10+ years of B2B marketing experience with at least 5+ years leading growth or demand generation teams in a high-growth SaaS environment
- Proven experience coaching and scaling high-performing marketing organizations responsible for global pipeline generation
- Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations
- Track record of developing and mentoring marketing leaders while building strong, accountable teams
- Experience operating as a senior marketing leader influencing executive-level strategy and company growth initiatives Pipeline generation and enterprise GTM
- Deep experience designing and executing demand generation strategies for complex enterprise sales cycles
- Proven ability to generate and accelerate pipeline across large target accounts through integrated marketing programs
- Strong understanding of enterprise account-based marketing strategies and how to operationalize them at scale
- Demonstrated success increasing marketing’s influence across early and mid-stage pipeline Digital marketing and demand capture
- Expertise across modern digital demand generation channels including:
- Paid search and paid social
- SEO and AI search
- Content-led demand generation
- Conversion optimization
- Website experience and personalization
- Strong understanding of how digital signals and behavioral data inform account engagement strategies Marketing operations and analytics
- Deep understanding of marketing operations and the systems required to scale revenue marketing
- Familiarity with modern marketing technology stacks including Salesforce, Hubspot, Qualified, Clay, Tableau (experience with Quantum Metric a plus)
- Strong analytical mindset with the ability to translate complex data into clear strategic decisions
- Experience implementing measurement frameworks that balance attribution, pipeline analysis, and account engagement insights Personal attributes
- Highly strategic with a strong bias toward execution and measurable impact
- Data-driven decision maker with strong business and financial acumen
- Collaborative leader who builds strong partnerships across the organization
- Comfortable navigating ambiguity while driving clarity and direction for teams
- Strong communicator capable of influencing stakeholders at all levels of the organization
🏆 Perks and Benefits
This will be the best group that you ever work with! We support one another through obstacles and succeed as a team. Your hard work will be well rewarded. Most importantly, you'll be strapped to a technology rocket ship bound for greatness! Your success at Quantum Metric will be a milestone in your career.
Group benefits
Medical, Dental, Vision Insurance (99% Medical base plan paid by the Company)
FSA, DCFSA, and HSA accounts
Employee Assistance Programs (EAP)
Telehealth options
Voluntary Life & AD&D, STD, LTD, Critical Illness and Accident
Wellness Perks - discounts on a top-rated fitness app and Healthy Rewards program.
Discounts on Pet Insurance
401k (with employer match) and Options / Equity
13 company holidays
Unlimited Paid Time Off
Sick leave
Parental/Adoption Leave
In addition to our more traditional benefits, we also offer great perks, a flexible work environment, and numerous resources for professional development and team building.
Promotional opportunities
Rewards and recognition programs
Robust onboarding and training program
One-time stipend for work-at-home employees
Monthly business expense stipend
Flexible work environments
Employee Discount Program (Perks at Work)
Employee Referral Program
Lead Referral Program
MacBook and awesome swag delivered to your door
Encouraging and collaborative culture
RECHARGE PROGRAM (after 3 years, disconnect for 3 weeks, no email/slack)
🐉 About Quantum Metric
As a leader in digital analytics, Quantum Metric helps organizations put customers at the heart of everything they do. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives.
Today, Quantum Metric captures insights from 50 percent of the world’s internet users, supporting nationally recognized brands in ecommerce and retail, travel, financial services and telecommunications.
Quantum Metric has been named to the Inc 5000 and the Deloitte 500 for the last six-consecutive years, and has made the Best Places to Work lists by Glassdoor, BuiltIn, Fast Company and Forbes.
If the above role seems like a match and you’re interested in joining a team of people with exceptional potential from diverse backgrounds, perspectives, and life experiences, we want to hear from you!
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Quantum Metric reserves the right to change, edit, and add duties and responsibilities of all job descriptions at any time, at its sole discretion, and to notify the respective employee accordingly.
Quantum Metric will only provide offers of employment and all communications regarding employment from an official @quantummetric.com email address and/or LinkedIn inMail. Quantum does not recruit via channels such as WhatsApp or Telegram, and will not ask for a candidate’s sensitive information and/or any upfront fees/costs during the job application process. Quantum asks that any candidates report any suspicious recruitment efforts to [email protected].
Quantum Metric is an E-Verify employer: https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
Applicant Privacy Policy: https://www.quantummetric.com/legal/applicant-privacy-policy/
#LI-REMOTE #BI-Remote
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