The Vice President will strategize and implement creator and influencer marketing, develop cross-platform campaigns, and maintain relationships with creators to enhance client engagement.
Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.
Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.
You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens with the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.
If you're driven, intentional, and ready to do good, we're ready for you!
We are seeking a strategic, creative, and highly collaborative senior leader with deep expertise in creator ecosystems. This role will shape how our clients cultivate meaningful relationships with creators and influencers, show up across social platforms and develop and activate programs that amplify our narrative, reach new audiences, and build community. You will sit at the intersection of multiple teams here at SSM&L (PR, social, brand, and partnerships), translating our client’s business goals into creator-led storytelling that drives impact.
The ideal candidate has a proven expertise in influencer marketing, social media strategy and experience with proactively tapping into the latest digital trends for clients. This is a role for someone who has experience operating influencer campaigns, with partners at all levels, and can speak to multi-dimensional and multi-platform influencer programs. The role will focus on driving engagement across platforms like TikTok, Instagram, and YouTube through both paid and organic partnerships.
Agency & Practice Strategy
- Working closely and strategizing with SVP on business strategy and direction, identifying opportunities for department growth
- Bringing in new business through personal relationships and networking
- Serving as a thought-leader for the agency and clients by staying on top of evolving social media trends and their relevance to Gen Z audiences.
- Participating in and/or leading new business meetings, creating proposals
Client Strategy & Campaign Leadership
- Develop and lead end-to-end creator strategy across platforms (YouTube, TikTok, Instagram, Twitch, etc.).Design campaigns that support client campaigns, launches, product initiatives, and other key moments.
- Build frameworks for creator selection, tiering, evaluation, and brand fit.
- Integrate creator touchpoints into broader client communications and marketing plans.
- Identify new storytelling formats, creator-led series, and cross-platform opportunities.
Relationship Development
- Establish and maintain relationships with top creators, talent managers, agencies, and emerging voices.
- Partner with creators to co-develop content concepts that align with client brand messaging and creator authenticity.
- Serve as a trusted point of contact across the agency for creator introduction and partnerships.
Analytics & Measurement
- Define KPIs for creator programs, including reach, engagement, sentiment, conversion, and long-tail influence.
- Partner with in-house social/analytics teams to measure impact and refine strategy.
- Monitor creator trends, cultural shifts, and platform algorithm changes for real-time, proactive opportunities.
Cross-Functional Collaboration
- Work closely with PR, social, paid media, and brand teams to ensure alignment and integrated execution.
- Partner with Legal and Compliance on contracts, disclosures, and regulatory requirements.
- Manage budgets for creator programs, including negotiations and performance-based compensation structures.
Qualifications
- 8–10+ years of experience in communications, influencer/creator strategy, social media, or content marketing.
- Proven track record designing and executing high-impact creator collaborations at scale.
- Deep understanding of creator ecosystems, social platforms, and digital culture.
- Strong interpersonal skills with experience managing talent relationships and internal relations.
- Exceptional communication—both written and verbal—with an eye for narrative and storytelling.
- Ability to thrive in a fast-paced, ambiguous environment and manage multiple projects simultaneously.
- Experience in entertainment and/or lifestyle are a plus.
What You Bring
- A passion for creators and the evolving creator economy.
- A strategic mindset combined with hands-on execution ability.
- A collaborative, low-ego approach and comfort working cross-functionally.
- Creativity, curiosity, and cultural fluency.
Benefits x Perks
We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Sunshine Sachs Morgan & Lylis offers those benefits and many perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.
There’s more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.
Top Skills
Digital Trends
Instagram
Social Media
Tiktok
Twitch
Youtube
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