Vice President, Campaign Management

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in merchandise & D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers merch and D2C for UMG’s labels, artists, and Bravado. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, merchandising, fulfillment, customer service, technology, and more.

The VP, Campaign Management will play a critical role at Famehouse, leading the team who acts as the nexus of all campaign activity across the business. Overseeing one of our largest teams, you will work closely with our Label partners, Account Management teams, and cross-functional partners across Famehouse and UMG to lead the exceptional execution of campaigns & client operations across our service areas—spanning merch & music campaigns across eCommerce, Tour, Retail, and Licensing.

This role is a client-facing, services operations leader, overseeing the complex project and global campaign management required to deliver against our strategy, both at scale and at the individual artist level. Candidates must be operationally savvy, possess strong communication skills and be adept at navigating dynamic artist service scenarios.

Ideal candidates have strong experience leading large teams, as well as a background in music and merchandise. Must have a passion for delivering exceptional client experiences that set the bar in super-serving both artists, labels, and most importantly, their fans.

What You’ll Do

Function & Team Leadership

• Lead the Campaign Management department, setting vision, standards, and operating models across all campaigns and channels.

• Serve as the primary point of escalation for the team, partnering closely with Account Management leadership to quickly resolve issues and unblock work.

• Build and develop a high-performing, multi-layered team; drive accountability, coaching, and clear performance expectations.

Client Service Operations Ownership

• Act as a senior, client-facing expert on campaign execution, timelines, risks, and resourcing across D2C, tour, retail and licensing.

• Navigate internal and external politics with tact while protecting realistic delivery plans and operational integrity.

• Communicate options and trade-offs clearly to artists’ teams, labels, and internal stakeholders.

Campaign & Workflow Management

• Oversee Campaign Management ownership of key milestones across the full lifecycle: planning, product and merch development, content and asset readiness, launch, and ongoing performance and inventory management.

• Ensure campaigns are executed on time, on brief, and in alignment with commercial targets and channel strategies.

• Drive rigorous documentation, status reporting, and risk management across all active campaigns.

Process Design & Optimization

• Design, refine, and scale workflows, RACIs, and playbooks for Campaign Management, grounded in your understanding of the full process map and channel-specific requirements.

• Continuously improve processes based on client feedback, team feedback, and business trends to increase speed, quality, and predictability.

• Partner with Operations, Tech, and Data teams to ensure tools, systems, and dashboards support efficient planning and execution.

Resource & Capacity Management

• Own resource allocation across the Campaign Management team in a highly dynamic, fast-paced environment.

• Balance workloads and priorities against business needs, campaign complexity, and client tiers.

• Collaborate with leadership on headcount, budget, and flexible resourcing models.

Cross-Functional Partnership

• Be an exceptional partner to leaders across Account Management, Creative, Store Management, Commercial & Merchandising, Marketing, Finance, BA, and Operations.

• Represent Campaign Management in senior forums, ensuring decisions remain executable and aligned to client expectations and service operational realities.

• Champion mutual respect for each function’s expertise and needs, and drive alignment around shared KPIs and outcomes.

What You’ll Bring

• ~10+ years of experience in campaign, production, operations, or program management in music, entertainment, merch, or consumer eCommerce.

• Deep understanding of the music and merchandise ecosystem, including labels, management, touring, retail, and licensing.

• Proven experience managing music product and/or merch across eCommerce, tour, and/or retail channels.

• Demonstrated strength in process design and optimization, turning complex workflows into clear, scalable systems.

• Track record leading large teams in a high-volume, fast-changing environment, including hiring, coaching, and organizational design.

• Strong client-facing presence and stakeholder management skills; comfortable working with senior label, artist, and internal leadership.

• Excellent judgment under pressure and a calm, solutions-oriented approach to escalations.

• Proficiency with project management and collaboration tools; confident using data to inform decisions.

• A leadership style grounded in cross-functional respect, clarity, and empowerment—not just administration.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

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Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.