Vice President, Brand Strategy

Teladoc Health is a global, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you’re empowered to show up every day as your most authentic self and be a part of something bigger – thriving both personally and professionally. Together, let’s empower people everywhere to live their healthiest lives.

Summary of Position

Teladoc Health is seeking a Vice President of Brand Strategy to grow and advance the leading brands in virtual care. As healthcare undergoes rapid transformation, the company is defining care for a new era. This leader will guide brand strategy (creative is separate), drive enterprise-wide alignment, and inspire teams during a period of exciting growth and innovation with a focus on generating value for stakeholders.

By providing strategic direction and facilitating consistent high-performance execution, this role elevates our differentiated market position in the broader health ecosystem and builds brand affinity with consumers and business stakeholders. The Vice President directly leads a central team of experienced brand professionals and creates results through successful collaboration with colleagues across the enterprise.

• Lead and direct a team of experienced brand and insights professionals responsible for designing and operationalizing the global brand strategy, architecture, positioning, identity, and expression with a focus on clarity, resonance, and business value

• Participate in narrative development, collaborating with colleagues to evolve brand stories in alignment with the business strategy and at the pace of market dynamics

• Develop and manage the annual operating plan for brand, clearly articulate priorities, strategies, initiatives, investments, and results; build alignment on the plan, proactively report progress and adapt as a business leader

• Establish and measure key performance indicators related to brand health and effectiveness, making data-informed recommendations about strengths, opportunities, and optimization priorities

• Develop, maintain and syndicate clear guidelines, useful templates, and proven best practices that empower consistent, effective brand activation by colleagues and agency partners; conduct training and serve as a resource for all who activate our brands

• Facilitate brand governance processes that elevate performance for all by building alignment, fostering communication, and adapting responsively to new audience insights, innovation and applications 

• Conduct primary research and synthesize insights from secondary sources, sensing shifts in the customer and competitive landscape and proactively recommending strategies to mitigate brand risks and realize opportunities

• Oversee internal project teams and agency partners to execute programs on time, on budget, and in alignment with brand strategy

• Assess and actively manage brands of acquired companies, recommending and implementing integration strategies to create business impact and customer value

• Evaluate opportunities to maximize value through collaboration with business partner brands, including co-branding and sponsorship

• Protect brands and intellectual property by working with legal, creative and digital teams to secure, monitor and advise on usage of owned brand terms, images, assets, and properties

• Serve as a strategic advisor to leadership, aligning brand strategies with business priorities to growth objectives

• Lead, inspire and effectively collaborate with colleagues in marketing, communications, and audience experience functions across the organization

Required Qualifications

• Bachelor’s Degree in a related field, e.g. Journalism, Marketing/Communications, Business, Psychology.  

• Minimum of 10 years of experience leading brand strategy within a large Healthcare enterprise with multiple business units.

• Minimum of 10 years of experience,  building and scaling global brands with business impact, in the healthcare industry.

• Minimum of 5 years managing a high performing, marketing team.

Preferred Qualifications

• Exceptional cross-functional collaborator with a foundational practice of listening, leading through influence, coaching, and building trusted partnership

• Master’s Degree in related field

• Creative, growth-focused mindset grounded by strong business acumen

• Curious, iterative innovator who seeks feedback and tests/validates new strategies to fail fast and scale with confidence

• Nimble, adaptive style; effectively navigates ambiguity, makes informed decisions, communicates and synchronizes with other leaders

• Excellent communication and facilitation skills; clearly explains complex concepts, builds understanding and alignment that supports broad scale adoption

• Effective executive presence, builds productive partnerships with senior executives and performs under pressure

• Quarterly travel may be required to support brand in action and build business relationships

The base salary range for this position is $235,000 - $250,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2025. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications.

Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.