UX Researcher

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

At Ruby Labs, growth is driven by a deep understanding of our users, who they are, what they need, and why they behave the way they do. We don’t guess. We research, validate, and build on evidence.

We are looking for a UX Researcher who will own the research function across our product portfolio. In this role, you will uncover the behavioral patterns, motivations, and friction points that shape how users interact with our funnels, onboarding flows, and core product experiences. Your insights will directly inform CRO hypotheses, product decisions, and design direction.

This is not a support role. You will be a strategic contributor — someone who proactively identifies research opportunities, drives studies end-to-end, and translates findings into clear, actionable direction for product, growth, and design teams.

• Design and run end-to-end research studies, from scoping and methodology selection to analysis and synthesis. Define the right method for each question, and push back when a study isn't needed.

• Conduct qualitative research (interviews, usability tests, diary studies) and quantitative research (surveys, card sorting, behavioral data analysis), using tools like Hotjar, Mixpanel, and PostHog to round out findings.

• Investigate user behavior across acquisition funnels, onboarding flows, paywalls, and subscription experiences — identifying friction, drop-off reasons, and unmet needs that impact conversion and retention.

• Partner with CRO, growth, and product teams to translate insights into testable hypotheses, validate feature decisions, and integrate research into the development cycle from the start.

• Synthesize findings into clear, decision-driving reports with concrete recommendations. Present to product, design, and leadership, and maintain a research repository accessible across teams.

• Translate behavioral patterns into personas, journey maps, and mental models — and champion a user-centered mindset across the organization.

• 3+ years of experience in UX research, product research, or a related role.

• Strong proficiency in both qualitative and quantitative research methods.

• Hands-on experience with user testing platforms (UserTesting, Maze, Lookback, or similar).

• Ability to analyze behavioral data from tools such as Mixpanel, Hotjar, PostHog, or Google Analytics.

• Experience researching consumer-facing digital products, ideally subscription or funnel-driven.

• Exceptional ability to synthesize ambiguous findings into clear, prioritized, actionable insights.

• Outstanding written and verbal communication — you tell stories with data, not just report findings.

• High ownership mindset: you drive studies from kickoff to decision without needing to be managed.

• Comfortable working in a fast-paced, fully remote environment with high autonomy.

• Fluent English, written and spoken.

• Experience in a CRO or growth-focused product environment.

• Familiarity with A/B testing and experimentation frameworks.

• Background in behavioral psychology, cognitive science, or human-computer interaction.

• Experience running research across multiple product verticals simultaneously.

• Knowledge of accessibility research and inclusive design principles.

• Experience building or scaling a research function from an early stage.

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Home Task Assignment

• Final Interview (60 minutes)

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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