As a UX Content Strategist, you'll develop content strategies, write UX copy, shape user journeys, and collaborate with teams to enhance patient interactions in digital health.
We’re looking for a skilled UX Copywriter to join our growing team and lead end-to-end content development for digital health experiences. You’ll write copy that supports patient journeys, builds trust, and makes healthcare more accessible—while bringing a strategic mindset to content development.
This role is ideal for a content strategist who sees writing as a tool for guiding people through complex, emotional digital journeys. You bring clear, accessible communication together with a systems-level view of how content functions across channels, platforms, and touchpoints. You thrive in collaborative, cross-functional environments and are excited to shape how people engage with care in a digital health ecosystem.
WHAT YOU'LL DO
- Develop cohesive content strategies and write UX copy for consumer journeys that span web, mobile app, email, SMS, push notifications, and in-app messages.
- Help shape persona development, define user goals and emotions across the journey, and translate these into messaging frameworks and content decisions.
- Participate in user research and apply findings to improve copy effectiveness.
- Contribute to touchpoint mapping and define messaging hierarchies for high-priority moments across the product lifecycle.
- Collaborate with designers to ensure content and UI work seamlessly together, with a focus on clarity, accessibility, and user trust.
- Ensure all content meets the needs of patients and caregivers while balancing clinical accuracy, regulatory compliance, and brand voice.
- Support A/B testing plans and use findings to optimize content performance across channels and lifecycle stages.
- Help define and document content frameworks, tone/voice guidelines, and playbooks for handoff to client stakeholders.
- Regularly present work to internal and client teams, gathering feedback, aligning on strategy, and adjusting deliverables as needed.
WHO YOU ARE
- You have 5+ years of experience in UX writing, content strategy, or product content, ideally within a fast-paced, cross-functional environment.
- You bring a strong portfolio that showcases clear, accessible copy across web and mobile experiences.
- You’re comfortable collaborating with cross-functional teams—including product, design, research, and marketing—to shape end-to-end user journeys.
- You have experience in user research, persona development, and journey mapping, and you know how to use insights and frameworks to shape copy decisions.
- You’re highly self-directed—able to prioritize work, manage ambiguity, and keep things moving even when requirements evolve.
- You're a confident communicator who can present strategic recommendations, defend content choices, and build alignment among diverse stakeholders.
- You’re skilled in tools like Figma, Google Docs, and content management systems, and you’re quick to pick up new ones.
- It’s even better if…
- You have experience at a healthcare startup .
- You’re familiar with healthcare terminology and regulatory frameworks (like HIPAA or FDA), and you know how to write for real people within those constraints.
- You are comfortable building and presenting decks to communicate ideas clearly.
Perks & Benefits
- In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
- 100% company funded health insurance, with dental and vision options
- Paid parental leave
- 401(k) plan to help save for your future
- Permanent remote work option
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work from home equipment
- Monthly team bonding sessions
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.
Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.
Terra is also an equal-opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Top Skills
Content Management Systems
Figma
Google Docs
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