Universal Music Group 2026 Summer Internship Program: Corporate Opportunities: Creative (Multiple Locations: CA & NY)

Consumer Marketing - Global Paid Media (Onsite: CA or NY): 

How You’ll CREATE: 

The Consumer Marketing team at Universal Music Group is looking for an intern for our in-house media team to support the team’s media buying and strategy efforts. The Global Media Buying Team works across all UMG and Partner labels to execute media buys, assist in media planning, analyze campaign performance to develop best practices and case studies, and guide and improve the strategy of the Digital Media teams. 

Responsibilities include: 

Collaborate on 3-5 learning goals for the summer; identify projects and tasks that are aligned with goals 

• Join UMG label calls – help with agenda creation, note taking, media planning and analysis 

• Collaborate with Measurement Team on new testing opportunities and develop a case study 

• Execute a campaign from Planning Phase > Execution > Recap 

• Create retargeting audiences in FB/IG 

• QA Campaigns 

• Checking approval status for campaigns, flag if any creatives are disapproved 

• Optimization Recommendations 

• SharePoint updates 

Ideal candidates will have: 

• Major in advertising/Interested in advertising  

• Ads manager experience is a plus 

• Comfortable with Excel, Keynote, Slack, Box is a plus 

Global Marketing - Global Marketing Priorities (Onsite: CA): 

How You’ll CREATE: 

Global Marketing Priorities oversees priority artist releases from all labels under UMG. We have specific-artist programs (IGNITE, AMPLIFY) that we set budgets for, track revenue and streams and track chart reports. We also attend marketing team meetings and participate in creative brainstorming and strategy sessions across various projects. 

• Updating weekly priority notes 

• Building newsletters 

• Tracking KPIs 

• Creating and presenting decks 

• Understanding and interpreting Excel data for monthly global reports 

• Understanding of pop culture and the music industry

Ideal candidates will have: 

• Ability to pivot quickly 

• Creative with a background in design/marketing 

Global Marketing - Partner Labels (Onsite: CA): 

How You’ll CREATE: 

Global Marketing/Partner Labels deals with all our partner labels like Disney Music Group, Concord Music Group, Big Machine, Moonbug, Roc Nation, ABKCO and BMG to name a few. Our team handles both global label relations and global marketing for these labels. 

• Create Global Marketing Planners for assigned projects 

• Research opportunities 

• Cold call local lifestyle brands/ outlets ​

• Attend events like in-stores and help the labels execute 

• Attend label marketing meetings   

Ideal candidates will have: 

• The ability to cold call 

• Strong networking skills 

• Outgoing personality 

• Proactive, self-starters that are eager to learn 

Global Marketing - Label Relations (Onsite: CA) 

How You’ll CREATE: 

Marketing & promoting new and established artists 

Ideal candidates will have: 

• Strong Microsoft Excel abilities 

• Experience with music streaming services such as Apple, Spotify & Amazon 

Global Marketing - Artist Development (Onsite: CA) 

How You’ll CREATE: 

Our team sits within Global Marketing as the Artist Development function, supporting all labels and territories worldwide. We focus on identifying and amplifying the next generation of breakout artists across marketing, A&R, strategy and international development. Our work combines creative insight, data-driven strategy, and cross-functional collaboration to help build culturally relevant, globally-scalable artist stories. Interns will support key artist development initiatives across the global marketing team and gain hands-on experience across marketing, A&R insights, and global strategy while collaborating with teams across labels and territories. 

• Tracking priority releases 

• Maintaining and updating internal knowledge bases 

• Assisting with research and insights 

• Contributing to creative brainstorms around campaigns, content, and emerging opportunities.  

Ideal candidates will have: 

• Cultural fluency and trend awareness: A strong pulse on emerging artists, social trends, and youth culture across platforms like TikTok, Instagram, and YouTube 

• Research and insights skills: Ability to synthesize data, identify patterns, and clearly communicate takeaways around artists, audiences, and markets 

• Creative thinking: Comfort participating in brainstorms, pitching ideas, and contributing to campaign and content development 

• Digital literacy in music platforms: Familiarity with DSPs (Spotify, Apple Music), social analytics, or basic media/marketing tools is a plus 

UMG Commercial Services - °1824 (Onsite: NY) 

How You’ll CREATE: 

°1824 is UMG’s culture marketing and creative strategy team focused on the connection of artists and brands directly to fans through storytelling and experiences. Our offerings include content creation, ideation, PR, A&R, creator partnerships, experiences and digital marketing. With a staff of passionate and highly-skilled visionaries, we own a direct connection to youth culture. °1824’s first-of-its-kind network of young creatives allows us to make an impact locally while thinking globally. We redefine artist development while building the careers of future industry executives. 

Responsibilities include: 

• Marketing strategy & brainstorming  

• Social media strategy 

• Brand partnerships  

• Fan event support 

• Deck creation  

Ideal candidates will have: 

• Ability to multitask across varied artist projects  

• Ability to brainstorm creatively & willingness to voice ideas on meetings  

UMG Commercial Services - Brand Partnerships (Onsite: NY) 

How You’ll CREATE: 

Our team services the artists across all the REPUBLIC Collective rosters with individual brand opportunities and works with the larger UMG for Brands team to identify and secure talent for global multi-talent partnerships that feature media, production and more. In addition to the daily tasks our intern will complete a creative project for our department simulating a brand partnerships pitch, album release sponsorship and an artist brainstorm. 

• Market research

• Competitive deal analysis

• Meeting prep materials

• Artist research and prep

• Case study reviews 

• Brainstorming sessions 

Ideal candidates will have: 

• Passion and interest in brands and brand partnerships is crucial  

• Creativity and exceptional material-making and communication skills are a must 

• Collaborative thinking, "can-do" attitude with a "no detail is too small" mentality 

UMG Commercial Services - (UMGB) Universal Music Group for Brands (Onsite: CA & NY) 

How You’ll CREATE: 

Universal Music Group for Brands (UMGB) is the dedicated brand agency of Universal Music Group, creating innovative and tailor-made business solutions for brands. We leverage the power of music & culture to create innovative and differentiated customer propositions for our brand partners to help them grow their business. 

UMGB believes the world of music is the most powerful way of connecting with people on an emotional level. With our content reaching billions and teams in 74 countries, UMGB offers a unique approach to brand marketing. Whether a brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we help define their voice in culture. The UMGB interns will help with all department needs from new business, artist relations, creative, and media sales.

• Day-to-day business of UMGB

• Market research / data collection

• Deck creation 

• Artist updates / touring information

• Media pitches

• Assisting supervisors with media prep materials 

• Strategy, assisting with media sales team  

• End of summer capstone project: creative project for our department simulating a brand partnerships pitch 

Ideal candidates will have: 

• Proactive problem solver   

• Engaged, proactive, and positive presence 

• Take initiative, ask thoughtful questions and show genuine curiosity about the work and how the team connects brands with artists and audiences

• Bring fresh energy and perspective that enhance the overall dynamic of the team and help push new and creative ideas forward 

UMG Corporate Communications - Corporate Communications & Global Impact Team (Onsite: NY) 

How You’ll CREATE: 

Music. It’s the universal language. It inspires us, moves us, thrills us, heals us and ultimately unites us all. As the world’s leading music company, we nurture a culture that respects music and fosters artistry and self-expression. 

As a Corporate Communications & Global Impact Team intern, you will help to amplify UMG's vision for meaningful positive change through internal and external communications, community engagement and philanthropic work including the Universal Music All Together Now Foundation (ATNF), event functions and special projects. Our team works at the intersection of communications, corporate events, and social responsibility, and as a part of our team, you will help to drive positive impact across the company, industry, and local communities in which UMG operates. 

Our intern will assist with various research projects including but not limited to: 

• Industry philanthropic work

• Executive and corporate events

• Internal and external communications 

• Assist with newsletter and presentation build outs, including a capstone project, and any day-to-day tasks of the team. 

Bring Your VIBE (ALL ROLES): 

• Strong attention to detail 

• Strong organizational skills and efficiency

• Ability to multitask and meet tight deadlines in fast- paced, high-pressure environments 

• High level of integrity

• Discretion in handling confidential information

• Professionalism in dealing with senior professionals inside and outside the company

• A “can-do” attitude

• Knowledge of Microsoft Office (Word, Excel, PowerPoint) 

• Self-starter

• Excellent communication skills 

• Eager to learn