Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
We're proud of the recognition we've received, including:
- LinkedIn’s Top Startups List 2024
- Fast Company’s Most Innovative Companies 2025 and 2023
- Built In 2025 Best Places to Work
- And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
We’re looking for a resourceful and detail-oriented Tour Operations Associate, Japan to join our high-growth, high-impact team at Fora. As Japan continues to grow, this role will play a key part in coordinating customized multi-day trips, acting as the crucial link between our travel advisors, travelers, and our Japan-based partners. This is an excellent opportunity for someone who is passionate about travel logistics, client service, and building unforgettable trips in Japan.
Key ResponsibilitiesTrip Planning & Execution (50%)
- Serve as the primary operations liaison between Fora’s travel advisors, and our DMC partners in Japan.
- Coordinate and manage all aspects of multi-day trips, including accommodation, transportation, guides, and activities.
- Track and confirm all bookings, ensuring accuracy and alignment with client expectations.
- Support customization of itineraries based on traveler preferences and budget.
- Troubleshoot operational issues and help resolve booking conflicts or last-minute changes.
Process Development & Tools (30%)
- Create and update internal SOPs for Japan operations.
- Maintain internal trip-planning tools, pricing sheets, tour operator and DMC partner information.
- Identify workflow inefficiencies and propose improvements to streamline the planning process.
- Assist with internal documentation and knowledge sharing across the tour operations team.
Support & Communication (20%)
- Respond to inbound questions and requests from travel advisors related to Japan itineraries.
- Monitor trip timelines and proactively communicate with advisors about deadlines, changes, or outstanding tasks.
- Help manage feedback loops with tour operators and DMCs to improve service quality and traveler experience.
- Contribute to post-trip analysis and help identify areas for service optimization.
- 1–3 years of professional experience in operations, logistics or travel coordination. Tour operator experience preferred but not required
- Strong organizational skills and attention to detail; ability to manage multiple itineraries simultaneously
- Comfort working in a fast-paced, dynamic environment and adapting to changing priorities
- Excellent written and verbal communication skills
- Familiarity with travel platforms, CRM tools, and spreadsheet tools like excel or google sheets
- Fluent Japanese and experience working in Japan strongly preferred
Compensation range for this role is $65k-$70k + equity. Other benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
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