Technical Architect – Marketing Technology

At DIRECTV, we’re reimagining the future of entertainment. With millions of customers across the U.S., we leverage cutting-edge technology and data to deliver compelling, personalized experiences across a variety of digital and traditional channels. Join our team of forward-thinkers who thrive on innovation and driving results. 

The Marketing Technology team at DIRECTV is seeking a Technical Architect with a strong background in data quality assurance, marketing automation support, and channel execution strategy. This role will play a critical part in ensuring data integrity, streamlining campaign operations, and designing scalable, efficient workflows for omnichannel marketing execution. 

Here’s what you’ll do:

• Data QA & Validation: 

• Develop and maintain processes for end-to-end data validation across marketing campaigns. 

• Collaborate with data engineering and analytics teams to identify and resolve data quality issues. 

• Build automated testing frameworks to proactively catch and prevent data anomalies. 

• Marketing Automation Support: 

• Provide technical guidance and troubleshooting support for marketing technology tools (including Salesforce Marketing Cloud, Braze, Tealium CDP, etc.) and proprietary internal systems. 

• Work closely with campaign operations to optimize workflows and resolve execution issues. 

• Identify opportunities to automate manual tasks, increasing efficiency and accuracy. 

• Channel Execution Process Design: 

• Architect new processes for executing campaigns across multiple channels including email, SMS, push, and direct mail. 

• Ensure consistency and reusability in campaign design and execution workflows. 

• Partner with cross-functional teams to implement scalable, compliant, and customer-centric marketing solutions. 

What you’ll need to be successful:

• 3 – 5 years required, 5+ years preferred of experience in technical marketing roles, preferably within large-scale consumer businesses. 

• Strong understanding of MarTech platforms, data architecture, and campaign automation workflows. 

• Expert with modern marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, Braze, etc.) and CDPs (Tealium preferred). 

• Expert in SQL, scripting (e.g., Python, JavaScript), and data pipeline validation. 

• Experience with QA frameworks, automated testing, and performance monitoring. 

• Experience integrating MarTech tools with CDPs, CRMs, and analytics platforms. 

• Excellent problem-solving skills and the ability to communicate technical concepts to non-technical stakeholders. 

Preferred Qualifications 

• Experience working within Agile marketing or DevOps environments. 

• Knowledge of data governance and privacy compliance (e.g., CCPA, GDPR). 

• Previous experience at a media, telecom, or entertainment company. 

Why Join Us? 

• Be part of a high-impact team influencing how millions of customers experience entertainment. 

• Work with cutting-edge MarTech tools and shape the future of omnichannel marketing at DIRECTV. 

Competitive compensation, benefits, and growth opportunities in a collaborative and fast-paced environment. 

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role requires a minimum, but is not limited to, travel 1 – 4 times per year for organization wide meetings.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $96,140 - $174,570

Low (N1): $96,140 - $144,210

Mid (N2): $101,200 - $151,800

High (N3): $111,320 - $166,980

Top (N4): $116,380 - $174,570

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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