At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
As the SVP of Finance, you will serve as both a strategic leader and a hands-on partner in driving the company’s financial performance and growth. Reporting to the CEO and acting as a key member of the leadership team, you will provide critical financial insights that shape long-term financial strategies. You will lead financial planning and analysis, manage fundraising efforts, and support accounting operations, ensuring timely and accurate financial reporting. This role offers a unique opportunity to scale the finance function from its current stage to support growth and play a pivotal role in our continued success.
What You’ll Do:
Financial Strategy & Leadership:
- Develop and execute the company’s financial strategy to drive sustainable growth and align with company objectives.
- Serve as a key member of the leadership team, providing financial insights and strategic guidance.
- Collaborate closely with the People Operations & go-to-market teams on contract negotiations, and developing resource and compensation strategies.
- Prepare and present financial data, performance metrics, KPIs, and strategic updates to the board of directors and company
Financial Planning & Analysis (FP&A):
- Oversee the company's financial planning & analysis, and budget processes.
- Work closely with the FP&A Manager to maintain the company’s financial models, updating them regularly to reflect business performance and strategic changes.
- Collaborate with the executive team and department heads to develop accurate financial forecasts, support decision-making, and guide long-term business planning.
- Provide in-depth analysis of financial performance, identify areas for improvement, and drive operational efficiencies.
- Develop financial scenario models to help the leadership team understand the impact of different strategies.
Accounting & Compliance:
- Support the Director of Accounting/Controller in overseeing the company’s accounting operations, including general ledger management, payroll, financial reporting and controls, and accounts receivable and payable.
- Work with the Director of Accounting/Controller to ensure the company complies with GAAP standards and local regulations.
- Collaborate with external auditors and tax advisors as needed.
- Deliver accurate and timely financial reports to the leadership team, board of directors, and investors.
Team Leadership:
- Lead, mentor, and grow the finance team, fostering a culture of accuracy, collaboration, and accountability.
- Implement tools and processes to improve financial accuracy, efficiency, and scalability.
Fundraising, Treasury Management, Legal & Insurance:
- Oversee relationships with banking partners, optimize capital structure, debt management, FX hedging strategies, and ensure efficient cash flow management.
- Lead efforts to secure future funding by creating compelling financial reports and projections for potential investors.
- Oversee insurance policies and risk management strategies to protect the company’s assets.
- Work closely with outside counsel on cap table management and various company policies.
What you’ll bring to the role:
- Professional Background:
- A CPA designation (or similar) is required.
- 10+ years of progressive financial leadership experience, with a strong FP&A background.
- Experience in an early-stage SAAS company or high-growth environment is highly preferred.
- Minimum 5+ years of experience in a SaaS company
- Leadership Skills:
- Proven experience leading and developing high-performing teams.
- Strong ability to inspire and lead cross-functional teams with a clear vision and strategic direction, and influence decision-making.
- Technical Expertise:
- Exceptional analytical and financial modeling skills to guide decision-making and resource allocation.
- A strong understanding of SaaS metrics is required.
- Strategic Thinker:
- Demonstrated ability to think big while rolling up your sleeves to execute on the details.
- Values:
- Proven track record of building and scaling a finance team.
- We're a fast-paced, collaborative, and results-oriented team. We value intellectual curiosity, a growth mindset, and a passion for our mission.
- Communication Excellence:
- Outstanding presentation and communication skills, with experience delivering updates to Boards and investors.
- Ability to articulate complex financial concepts to diverse stakeholders.
🏠 What we offer (US + Canada)
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
🏝️ Vacation/Paid Time Off:
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer paid benefits
- RRSP/401k match
- Generous Parental Leave policy
🤝 Perks:
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
🤖 AI Notice
At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.
Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.
And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️
⚠️ Important Notice
We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.
To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.
If you receive any suspicious messages or have questions, reach out to us at [email protected].
Your safety and security are important to us — thank you for your vigilance!
Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
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