The SVP of Brand Strategy leads strategic deliverables, mentors a team, and oversees brand strategy development in healthcare advertising. Responsibilities include consulting on research, creating strategic frameworks, and fostering team growth.
About Avalere Health
United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.
About the role
As SVP, Brand Strategy, you are responsible for ensuring the quality of strategic deliverables for a substantial set of accounts. You will be building, developing, and leading a team of strategists who are focused on deriving targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns. This is a hands-on, roll-up-your-sleeves, see-the-big-picture, and understand-the-details kind of job.
You will help conceive and refine processes that enhance collaboration among strategy, scientific, creative, and account teams, to produce strategic recommendations that lead to significant brand results. As an inspirational leader, you will consistently strive to bring out the best from your team.
What you'll do
- Consult on the analysis of qualitative and quantitative research relating to audience (HCP, patient, and caregiver), brand, culture, and media channels to derive meaningful insights
- Oversee the development of strategy maps, brand maps, and brand ladders, the articulation of insights and promises, and the development of personas, as well as customer journeys and ecosystems
- Advise Strategists, Account leads, Scientific Directors and Creative Directors to create tight, inspiring creative briefs and translate brand insights into ideas
- Monitor cultural and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
- Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
- Inform the development of and facilitate workshops using strategic tools and frameworks
- Mentor, coach, and counsel strategy team members to facilitate their growth and development
About you
- 12+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
- Relevant category and launch experience
- Experience with HCP and patient marketing, including Pharma brand launch
- Experience as lead strategist with brand strategy for :30-60 TV Spots promoting drug brands.
- Experience utilizing strategic tools for analysis
- Experience building and facilitating client workshops
- Proven track record building and leading teams
- Superb and persuasive communications skills, both written and verbal
- Adept at storytelling
- Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics); Master's degree ideal
What we can offer
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.
We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
Top Skills
Marketing
Qualitative Research
Quantitative Research
Strategic Planning
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