Lead integrated audience and channel planning for a major automotive client, overseeing cross-channel media strategy, budget management, client relationships, and post-campaign analysis. Mentor and manage cross-functional teams, partner with analytics, creative, and external vendors to build data-driven audience frameworks and maximize campaign performance.
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The SVP, Audience and Channel Planning is responsible for leading integrated planning across teams for an assigned automotive client, acting as the primary contact for senior clients and overseeing the implementation and execution of integrated, cross-channel media plans.
Key Duties & Responsibilities
- Act as the primary planning lead, working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans
- Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
- Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
- Partners with analytics to ensure channel and audience frameworks are built based on latest performance data
- Partners with Sports and Culture/Content teams to build unified briefs laddering tentpole programs to overarching channel plans
- Sustain trusted, productive working relationships with senior client leads to encourage future growth and profitability.
- Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
- Develops strong working relationships with client’s other agency partners including Creative, PR, Experiential, etc. as needed.
- Leverages industry experience and internal Agency relationships to develop points of view on the media landscape, including trends, best practices, media innovations, competitive activities, etc.
- Partners with internal agency staff to provide strategic support and guidance for clients.
- Manages budgets for clients, ensuring clear visibility into spending, pacing, and tracking budget changes across teams
- Attends appropriate business/social functions that enhance the image of the Agency, reveal growth opportunities or solidify Client relationships.
- Partners with analytics on post-campaign analysis and reporting, translating results into actionable recommendations for future initiatives.
- Mentor and inspire cross-functional teams, fostering collaboration among strategy, investment, analytics, and creative groups.
- Build strong relationships with media vendors, publishers, and technology partners to maximize campaign impact.
- Ensure ongoing training and development for team members in media strategy and execution.
- Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations.
Qualifications
- 10-15 years of professional experience, preferably with a Media Agency.
- Understanding and owning the development, nurturing and growing of client relationships
- High-level knowledge of the Media industry landscape, including innovations, trends, and best practices
- Strong writing, presenting and storytelling skills, including senior-level presentations to clients and internal partners
- Ability to translate complex concepts for executive-level understanding
- Ability to lead strong relationships with intra-agency partners and other specialty teams
- Entrepreneurial spirit with strong problem-solving skills
- Financial oversight and ability drive management of a profitable P&L for an account
- Ability to lead, mentor, and inspire cross-functional teams of varying sizes
- Demonstrate grace under pressure and able to lead teams in a high-pressure, ever-changing environment
- Advocate for the Agency at industry events, outside activities, recruiting opportunities, etc.
- Leadership experience at a Media Agency
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Canvas Worldwide Los Angeles, California, USA Office
12015 Bluff Creek Drive, Los Angeles, California, United States, 90094
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