Summer Intern, Social Media

About You 

You’re someone who is genuinely obsessed with social media, from content creation to community management. You’re naturally curious and tuned into what’s trending, while being thoughtful about what feels right for a brand. You’re extremely organized, detail-oriented, and excited to contribute wherever needed, whether that’s brainstorming content or supporting behind the scenes. Most of all, you’re eager to learn, collaborate, and be part of a creative, fast-moving team.

About The Role

This role offers a hands-on opportunity to learn and grow within a collaborative, creative social team. As a Social Intern, you’ll support the day-to-day execution that brings our channels to life—from engaging with our community to contributing to content development. The social team plays a key role in shaping how the brand shows up, fostering connection, driving engagement, and supporting broader marketing objectives. This position reports to the Director of Social Media and partners closely with the wider team.

Responsibilities include:

• Assist with TikTok content creation and editing, helping source creators, collaborators, and formats that
• feel fresh and aligned with our voice.
• Support community management by monitoring comments and DMs, engaging thoughtfully with our
• audience, and identifying meaningful UGC to share.
• Support day-to-day social operations, including organizing content libraries, assisting with product orders,
• and helping prep for shoots.
• Help track social performance by pulling basic analytics, keeping an eye on trends, and sharing insights and
• opportunities.
• Research and gather content inspiration to help inform upcoming posts and creative direction.

Qualifications & Experience

• A strong interest in social media, especially TikTok and Instagram, and an understanding of what resonates
• on each platform.
• A passion for beauty, wellness, and storytelling, with a natural sense of aesthetic and tone.
• Organized and detail-oriented, with the ability to manage multiple small tasks at once.• Some experience creating or editing short-form content (TikTok, Reels, or similar).
• Curious and analytical, with an interest in understanding performance and trends.
• A thoughtful communicator who enjoys working collaboratively.
• A positive, proactive attitude and a willingness to jump in and learn.
• Currently enrolled in a relevant undergrad (entering Junior or Senior year) in a related area of study and able to receive course credit with proper documentation.

FAQ 

• Type of Hire: The internship will be part-time (16-24 hours/week) and run from June 1st  – July 31st, working in our Hybrid environment in Santa Monica, CA. 
• Compensation: Students must be eligible to receive school credit and provide supporting documentation, and work in our Hybrid environment. 
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in the office Tuesdays and Thursdays at our Santa Monica office.