Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
Roku’s Subscriptions Marketing team drives growth and engagement for our suite of owned and operated streaming services. We combine creative storytelling, data-driven insights, and cross-functional collaboration to attract and retain subscribers across products like Howdy and Premium Subscriptions.
Our team partners closely with product, analytics, brand, and external content teams to launch campaigns, personalize offers, and create seamless subscriber journeys. Focused on innovation and measurable impact, we leverage the full power of the Roku platform to help millions of customers discover and enjoy the best in subscription entertainment.
About the Role
The Subscriptions Marketing Manager will lead off-platform marketing strategy for new and existing subscription services and promotional campaigns. You will drive subscriber acquisition and retention by executing growth initiatives across diverse media channels, including YouTube, mobile, and other digital platforms. Responsibilities include developing integrated campaigns, testing emerging tactics, and scaling strategy as opportunities arise. You’ll launch Roku subscriptions on channels like mobile apps, standalone websites, and partner platforms through close cross-team collaboration. Additionally, you will create and execute tailored marketing strategies for third-party ecosystems such as Amazon Prime Video, YouTube Primetime, and app stores.
The ideal candidate thrives in dynamic, fast-paced environments and leverages data and analytics to evaluate new channels and optimize performance. This is a highly collaborative and cross-functional role, responsible for driving traffic, engagement, and subscriptions by testing and innovating across digital channels.
For California Only - The estimated annual base salary for this position is between $142,000 - $152,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing- Designing and running test-and-learn pilots for new tactics and channels, using data analysis to scale successful approaches and optimize spend
- Supporting launches of mobile apps, standalone websites, and expanding SVOD services to additional platforms via multi-channel marketing plans
- Collaborating closely with creative, product, engineering, analytics, and external agency teams to ensure unified messaging and coordinated launches
- Developing clear KPIs, analyzing campaign performance, and reporting actionable recommendations for future optimization
- Leveraging AI, machine learning, and consumer insights to automate tactics and personalize campaign content where possible
- Optimizing SEO and app store listings to drive discovery and acquisition
- Partnering with Amazon, YouTube, and other platforms to secure marketing real estate
- Developing platform-specific retention and win-back campaigns to complement acquisition strategies.
We’re Excited If You Have
- 7+ years of experience in media, technology, or subscription-based marketing with an emphasis on digital strategy
- Proven results growing subscriber bases through organic and paid digital media channels, including overseeing content creation and community engagement
- Demonstrated ability to develop, test, and optimize campaigns using analytics, A/B testing, and competitive insights
- Experience launching mobile apps, websites, and utilizing multi-channel marketing for new product/platform rollouts
- Experience with SEO/ASO to enhance discoverability across search-driven ecosystems
- Advanced proficiency with marketing analytics and visualization tools (Looker, Tableau) and project management systems (Airtable, Asana)
- Excellent communication skills for cross-functional teamwork and executive presentations
- Ownership mentality with a proactive, solutions-oriented approach and comfort balancing intuition with data-driven decision-making in a fast-changing environment
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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