Strategic Partner Marketing Manager

We're humans who simply think computers should do more work.

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Job Posted: 07/17/2025

Location: Americas

Hi there!

Ready to shape the future of automation partnerships? Join Zapier's Partner Marketing team and become the strategic force behind our most impactful "Powered by Zapier" partnerships. You'll drive growth through developing and executing key partner co-marketing strategies, building and maintaining relationships with strategic partners, and launching new partners while driving demand for our Powered by Zapier solutions.

This exciting role sits at the intersection of multiple internal and external teams. This is your opportunity to build something new from the ground up while working with some of the most innovative companies in tech (LinkedIn, Google, Meta and TikTok to name a few).

If you’re interested in advancing your career at a fast-growing, profitable, impact-driven company, then read on…

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

• Proven track record in partner marketing, strategic marketing, or related roles.

• Strong analytical skills and experience leveraging data-driven decision-making.

• Background in B2B SaaS marketing, preferably with familiarity in automation and integration sectors.

• Broad marketing skillset with experience across multiple disciplines and channels

• Exceptional stakeholder management skills and the ability to collaborate effectively across internal and external teams.

• AI fluency: You’ve used AI tooling for work or personal use—or you are willing to dive in and learn fast. You explore new tools, workflows, and ideas to make things more efficient, and are eager to deepen your understanding of AI and use it regularly.

Co-Marketing Strategy & Execution

• Craft and implement comprehensive multi-channel co-marketing plans that drive MAU growth of these partners

• Develop targeted strategies to activate different customer cohorts through Zapier & partner channels

• Drive experimentation across partner marketing tactics, documenting insights to optimize our overall partner GTM strategy

• Track, measure, and report campaign effectiveness and overall impact.

• Manage and optimise partner MDF budgets, continually improving partnership ROI.

New Partner Launch & Scale

• Oversee the effective launch and activation of new "Powered by Zapier" partners

• Create marketing playbooks that capture best practices and scale successful tactics to other partners

Strategic Partner Management

• Own and nurture marketing relationships with strategic partners.

• Own the strategic planning process with partners, including leading quarterly business reviews (QBRs), joint marketing planning sessions, and MDF proposal development.

Enablement & Content Creation

• Enable Zapier & partner sales teams through joint value propositions and comprehensive marketing collateral

• Develop high-impact content including customer stories, webinars, ebooks that can be used across campaigns

• Create compelling messaging that resonates with target audiences and drives conversion

Internal Partnership Advocacy

• Act as the internal advocate for partner initiatives, ensuring effective resource alignment for successful campaigns and launches.

• Identify and experiment with new growth opportunities and marketing channels (e.g. co-sell, events)

Core Qualifications

• Proven track record in partner marketing, strategic marketing, or related roles.

• Strong analytical skills and experience leveraging data-driven decision-making.

• Background in B2B SaaS marketing, preferably with familiarity in automation and integration sectors.

• Broad marketing skillset with experience across multiple disciplines and channels

• Exceptional stakeholder management skills and the ability to collaborate effectively across internal and external teams.

• AI fluency: You’ve used AI tooling for work or personal use—or you are willing to dive in and learn fast. You explore new tools, workflows, and ideas to make things more efficient, and are eager to deepen your understanding of AI and use it regularly.

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.

Compensation Range: $128.2K - $192.4K