Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience.
Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected. Everything we do - the tools and features in our software, our services, partnerships, best practices - drives our ultimate goal of making your organization successful.
JOB SUMMARY
The Strategic Market Development Manager identifies and initiates relationships with executive-level stakeholders at prospective enterprise accounts. This role focuses on outbound prospecting efforts, engaging decision-makers, and nurturing early-stage opportunities to hand off to quota-carrying sales executives. Operating independently, the Strategic Market Development Manager brings deep market knowledge, executive presence, and strategic insight to open doors and position Higher Logic for long-term success. This is a senior individual contributor role without direct revenue targets but with a critical impact on top-of-funnel pipeline generation.
ESSENTIAL DUTIES AND RESPONSIBILITES:
·
- Research and identify strategic enterprise accounts with high potential for Higher Logic solutions.
- Initiate executive-level conversations that uncover business priorities, challenges, and alignment opportunities.
- Develop customized outreach strategies to engage senior stakeholders and secure discovery meetings.
- Build long-term relationships with prospective clients to position Higher Logic as a trusted partner.
- Collaborate with Sales, Marketing, and Product teams to refine messaging and engagement tactics.
- Track and document all interactions in CRM systems and report regularly on outreach progress.
- Continuously monitor industry trends, competitor activity, and prospect behavior to inform outreach.
- Transition qualified opportunities to appropriate sales team members for pursuit.
- Conduct all business in accordance with Higher Logic policies and procedures.
- All other duties as assigned.
KNOWLEDGE AND ABILITIES REQUIRED:
· Strong executive presence and communication skills across channels and formats.· Proven ability to develop and execute account-based prospecting strategies.· Comfortable initiating conversations with C-level and senior leadership at large organizations.· Self-starter with high emotional intelligence, professional curiosity, and business acumen.· Excellent organization, time management, and reporting skills.· Familiarity with CRM tools and sales engagement platforms.EEO Disclosure
Higher Logic is committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Higher Logic is committed to ensuring that its application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please contact us by emailing [email protected]
Top Skills
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
