State Director, On Premise, TX

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in Texas, is $157,040.00 to $196,300.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary:
At Pernod Ricard USA, we’re transforming how we connect with consumers by placing experiences and conviviality at the heart of everything we do. As State Director, you’ll lead the strategic execution of our portfolio across Texas, with a focus on the On-premise channel. This high-impact role offers the opportunity to shape market strategy, lead a high-performing team, and collaborate with distributor partners to deliver exceptional results and beat the market.

Who will love this job

A strategic leader who thrives in a fast-paced, matrixed environment and enjoys building strong partnerships with distributor teams and internal stakeholders. Someone who is passionate about commercial excellence, data-driven decision-making, and team development. If you’re entrepreneurial, collaborative, and energized by driving market success, this role is for you.

Major Responsibilities / Accountabilities

Distributor Leadership & Market Execution

• Lead distributor partners in executing PRUSA’s full portfolio strategy across the On-premise channel, ensuring alignment with state goals and consistent delivery of KPIs.

• Serve as the primary liaison for distributor communication, managing joint business planning, resource allocation, and executional oversight.

• Influence distributor prioritization and resource deployment by applying performance management guardrails and leveraging data dashboards to monitor compliance and effectiveness.

• Oversee distributor education and engagement, ensuring teams are equipped with brand knowledge, selling tools, and activation support.

Financial Management & Strategic Planning

• Own the state-level P&L, ensuring financial targets are met across all On-premise activities.

• Lead the development and execution of the Annual Operating Plan (AOP), setting strategic priorities and performance KPIs.

• Manage and allocate A&P and Local Market Funds (LMF) within budget guardrails, ensuring spend efficiency and positive ROI.

• Oversee pricing execution and demand forecasting in collaboration with Finance, RGM, and distributor partners.

• Provide financial insights and market intelligence to inform broader planning and investment decisions.

Team Leadership & Development

• Promote a culture of inclusivity, accountability, and performance excellence across direct and indirect teams.

• Set and cascade strategic objectives, conduct monthly performance huddles, and ensure data-driven decision-making.

• Partner with leadership peers to optimize account coverage and identify emerging opportunities.

What’s in it for me?

• Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications

• Bachelor’s degree (or equivalent) highly preferred.

• 10–15 years of experience in a senior sales leadership role, preferably in wine, spirits, or consumer goods.

• Proven success managing distributor relationships and leading cross-functional teams.

• Strong financial acumen and analytical skills.

• Excellent communication and interpersonal abilities.

• Willingness to travel up to 40%.

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