Taco Bell Logo

Taco Bell

Staff Product Manager – MarTech

Posted 2 Days Ago
Be an Early Applicant
In-Office
Irvine, CA
148K-175K
Senior level
In-Office
Irvine, CA
148K-175K
Senior level
The Product Manager - MarTech will manage marketing technology solutions, integrating tech with business strategies for enhanced customer engagement and loyalty.
The summary above was generated by AI

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:     

As a Product Manager – MarTech, you will serve as the strategic bridge between Taco Bell’s Marketing, Digital, and Technology teams. You will drive the vision, integration, and optimization of marketing technology solutions that enable world-class customer engagement, loyalty, and personalized experiences. Your focus will be on maximizing business value from MarTech investments, aligning technology capabilities with marketing strategies, and ensuring seamless execution across channels.

The Day-to-Day:

  • Act as the primary liaison between Marketing, Digital, and Technology teams to translate business goals into MarTech solutions and roadmaps.
  • Lead the identification, evaluation, and implementation of marketing technology platforms (e.g., loyalty, CRM, offers engine, personalization, analytics, MarTech orchestration).
  • Partner with stakeholders to define and measure KPIs for MarTech initiatives, ensuring alignment with business objectives and customer experience goals.
  • Collaborate with solution architects, product managers, and engineering teams to deliver integrated, scalable, and innovative MarTech solutions.
  • Manage vendor relationships, contracts, and budgets for MarTech platforms, ensuring value, compliance, and performance.
  • Analyze data and market trends to recommend enhancements, solve business challenges, and drive continuous improvement.
  • Champion omni-channel customer experience strategies, integrating online and offline touchpoints (POS, mobile, e-commerce, CRM, digital menu boards, etc.).
  • Facilitate agile ways of working, leveraging tools like JIRA and Confluence to ensure transparency and delivery excellence.

Is This You?

  • Bachelor’s degree in Marketing, Business, or Technology or similar background
  • 8 + years of experience in Loyalty or Marketing Technology and/or as a Product Manager in a SaaS environment
  • Experience in building, scaling, and integrating marketing technology solutions and working with engineering/QA teams throughout the entire product/software lifecycle
  • Demonstrated ability in analyzing data to develop fact-based recommendations to solve problems as well as understanding architecture diagrams and API documentation
  • Strong experience in vendor management, RFPs/sourcing, contracts, and budget management
  • Understanding of omni-channel customer experience strategies and how to leverage and integrate offline and online technologies (e.g., POS/Kiosk/Digital Menu Boards and mobile/ecommerce/CRM)
  • Proficiency in agile/scrum methodology and JIRA/Confluence is preferred

Work-Hard, Play-Hard:

  • Hybrid work schedule and year-round flex day Friday
  • Onsite childcare through Bright Horizons 
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
  • Onsite dry cleaning, laundry services, carwash, 
  • Onsite gym with fitness classes and personal trainer sessions 
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
  • Generous parental leave for all new parents and adoption assistance program 
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$147,900 to $175,000 annually + bonus eligibility + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  


US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

Taco Bell will consider qualified applicants with arrest or conviction records per the fair chance acts in California, Los Angeles, and San Francisco.  Applicants for jobs in Los Angeles County can learn more by clicking here.  Philadelphia applicants can review information about Philadelphia’s fair chance act by clicking here.

Top Skills

Analytics
Confluence
CRM
JIRA
Loyalty Programs
Martech Solutions
HQ

Taco Bell Irvine, California, USA Office

Irvine, CA, United States

Similar Jobs

5 Days Ago
In-Office
Carlsbad, CA, USA
130K-160K Annually
Senior level
130K-160K Annually
Senior level
Healthtech
The Sr. Product Manager drives product strategies, oversees product management activities, and collaborates with sales teams to optimize product performance in the medical industry.
Top Skills: AccessExcelMicrosoft WordPowerPointProject
9 Days Ago
Hybrid
San Francisco, CA, USA
160K-237K
Senior level
160K-237K
Senior level
Cybersecurity
The Senior/Staff Product Manager will own a product area, drive commercial success, engage with customers, manage product life-cycles, and collaborate across teams to ensure product excellence.
Top Skills: AgileData AnalysisSoftware Product Management
An Hour Ago
In-Office
3 Locations
70-80 Annually
Senior level
70-80 Annually
Senior level
Aerospace • Artificial Intelligence • Hardware • Robotics • Security • Software • Defense
As a Technical Recruiter, you'll manage talent acquisition for engineering roles, collaborating with leaders to meet hiring needs, and driving diversity initiatives while ensuring a positive candidate experience.
Top Skills: Applicant Tracking And Hris SystemsBoolean StringsGemLinkedin Recruiter

What you need to know about the Los Angeles Tech Scene

Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.

Key Facts About Los Angeles Tech

  • Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
  • Key Industries: Artificial intelligence, adtech, media, software, game development
  • Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
  • Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account