Staff Product Manager | Customer Growth & Martech - Remote USA (*eligible states)

About The RoleThe RealReal is seeking a Staff Product Manager to lead our Customer & Martech team in driving new customer acquisition, improving marketing effectiveness, and accelerating activation and retention. The Customer & Martech PM will focus on data driven customer journeys and enable experiences which drive viral growth loops and features which generate customer lifetime loyalty through our flywheel across consignment and purchase. They will elevate our marketing effectiveness through a holistic data strategy and roadmap.
In this role you will drive innovation, enable marketing spend optimization, and partner with our marketing teams to shape the future of our marketing data and technology strategy. You will drive the conceptual and technical development of product ideas from end to end, including creating business cases, prioritizing scope ruthlessly, and working directly with a full stack development team on a daily basis. Manage multiple engineering teams and data science collaborators. You will also be responsible for stakeholder management, providing thought leadership, and partnering across functional areas and other product teams to launch initiatives that deliver value to the customer and our business.
*States Not Eligible: AK, AR, DE, KS, MS, ND, SD, WY

What You Get To Do Every Day

• This role will lead all initiatives related to performance marketing, customer acquisition, customer profile and data strategies, customer lifecycle journeys, retention marketing, and loyalty

• Work closely with engineering, data science, and business leadership to define our product vision and strategy across your product areas, and deliver tangible business outcomes

• Execute efficiently in a fast-paced, fluid environment where change is constant and creativity is a must

• Write technical requirements, manage technical backlogs, and effectively prioritize new features vs. tech debt. Work with a full-stack engineering team to build world-class products that eliminate workflow friction, maximize output, and improve employee experience

What You Bring To The Role

Minimum Requirements:

• 7+ years of Product Management with relevant experience in a customer or marketing technology role.

• Deep understanding of a wide range of marketing technologies and platforms including CDP, MMM, marketing automation, measurement and attribution analytics, personalization, bid optimization, media ad platforms, and AI driven solutions

• Solid technical background with understanding and/or experience in software development and web technologies. 

• Self-motivated and thrive in a fast-paced environment, working independently and execute on several major initiatives at a time

• Proven ability to lead and influence cross-functional teams without formal authority

• Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions.

• Exceptional written and verbal communication skills even in areas of high technical complexity.

• Demonstrated ability to develop product and marketing strategies and effectively communicate recommendations to executive management.

• Proven track record of leading multiple squads and cross-functional teams.

• Actively mentors and develops product management talent.

• Bonus if experience leading teams of product managers

• Must have a great understanding and empathy for The RealReal customers and be their advocate

Preferred Requirements:

• Experience and examples of work with AI/ ML

• Experience with customer and marketing attribution, ideally with implementation of multi-touch attribution and media mix modeling 

• Familiarity with and experience optimizing conversion passback data and scores for ad platforms (Google, meta, TikTok) etc.

• Experience optimizing media spend based on customer look-a-like modeling

• Experience building cross channel customer LTV via loyalty and referral programs

• Experience working with retention platforms like Braze, Salesforce marketing cloud, Google Suite of Tools

• Expertise in data privacy regulations and compliance with ability to navigate complex data governance requirements

Compensation, Benefits, + Perks

• Employee Stock Purchase Plan

• 401K with Company Match

• Medical, Dental & Vision Insurance

• Paid Parental Leave

• 9 Paid Company Holidays

• Flexible Time Off (With Manager Approval)

• Find out more about our Benefits here.

The expected salary range for this role is $164,204.00-$190,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.