Staff Product Designer, Growth Leads

About the Role: We’re hiring for a Staff Product Designer to shape the future of our top-of-funnel experience on Gusto.com as part of the Growth Leads team. This is a rare opportunity to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto.

You’ll craft high-impact, top-of-funnel experiences that drive qualified leads and reflect Gusto’s brand and values. As a key member of the Growth Leads team, you’ll shape how new customers—from employers to accountants—discover and engage with Gusto across Gusto.com. You’ll bring together visual and interaction design excellence, marketing and conversion sensibilities, and a systems mindset for CMS-driven platforms. Working closely with Product, Engineering, Marketing, Brand, Content, and Data partners, you’ll define strategy, execute high-velocity experiments, and design with empathy—ensuring our growth is both data-informed and customer-centric.

About the Team: The Growth team at Gusto is responsible for the entire customer funnel—from the moment someone discovers Gusto, to deciding to use it, to onboarding, setup, and ongoing product adoption. Our work is grounded in a user-centric, value-led approach to growth that prioritizes trust, clarity, and long-term impact. As a key contributor, you’ll collaborate with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business to shape critical moments across the customer journey—including top-of-funnel experiences on Gusto.com.

Here’s what you’ll do day-to-day:

• Drive the end-to-end design strategy and execution across Gusto.com and other top-of-funnel touchpoints, including campaign-driven experiences.
• Lead vision work to evolve the Gusto.com experience, balancing long-term strategic thinking with iterative improvements that drive immediate impact.
• Craft elegant, conversion-optimized user experiences that clearly communicate Gusto’s value proposition and build trust with diverse audiences.
• Design for modularity and scale, balancing compelling brand storytelling with CMS and system constraints.
• Drive personalized, high-impact user journeys tailored to varied customer segments and needs.
• Partner with Marketing, Product, Engineering, and Data to craft and test data-informed hypotheses and launch rapid, iterative experiments.
• Develop and execute experimentation programs to optimize user flows and inform decisions at scale.
• Leverage qualitative and quantitative insights to inform IA, content hierarchy, and visual treatments across Gusto.com surfaces.
• Collaborate with brand and marketing designers to ensure cohesion between campaign creative and core site experience.
• Evolve Gusto’s design system and brand language to support Gusto.com and ensure consistency across marketing and product experiences.
• Advocate for customer-first, empathetic design thinking that supports trust-centered growth.
• Mentor and uplift designers across the Growth team with your visual craft, systems thinking, and strategic design leadership.

Here’s what we're looking for:

• 8+ years of product design experience with a strong focus on growth, marketing, funnel optimization, and crafting top-of-funnel experiences.
• A portfolio that showcases elegant, high-conversion design work across web and responsive surfaces.
• Proven ability to design for CMS-driven systems, modular frameworks, and complex, interconnected product experiences.
• Deep understanding of information architecture, UX best practices, and service design principles—especially for lead generation and content-heavy surfaces.
• Strong visual craft with a sharp eye for layout, hierarchy, and brand storytelling.
• Demonstrated ability to translate user research and data into clear, actionable design solutions.
• Experience defining and prioritizing high-impact design work in collaboration with cross-functional teams.
• Strong communication and collaboration skills, with a low-ego, team-first mindset.
• Comfortable working in ambiguity and driving progress in fast-paced, iterative environments.
• A track record of mentoring and coaching designers to elevate team-wide design quality.
• Experience in HR, Payroll, Healthcare, or Fintech is a plus—particularly in payments or risk-related domains.

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page. 

Our cash compensation range for this role is $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.