Staff Outbound Product Manager - Generalist

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Company Overview
ServiceNow
Work matters. It's where we spend a third of our lives.
We're committed to building the workplace of the future-where people are at the center of everything we do. Our culture encourages learning, building, and innovating across all functions-engineering, sales, finance, and beyond. Every role offers meaningful impact and growth opportunities.
The CRM Workflow business unit delivers seamless customer experiences that drive loyalty. Our products include:

• Customer Relationship Management
• Customer Service Management (CSM)
• Field Service Management (FSM)
• Industry-specific solutions like Financial Services

These solutions provide omnichannel engagement, uniting front, middle, and back-office teams to resolve issues efficiently and deliver exceptional customer experiences.
Role Overview
Outbound Product Managers play a crucial role in scaling our high-growth business unit. They bridge product capabilities and market dynamics to support the GTM, partner, and customer ecosystem.
Key Responsibilities

• Develop high-quality enablement content that demonstrates product value-especially workflows and task orchestration for service teams.
• Understand customer use cases and success outcomes to:
  • Influence product roadmap.
  • Document insights for alignment with customer needs.
• Create best practice assets to drive adoption by customers and partners.
• Act as a trusted resource and product evangelist within the financial services industry.
• Collaborate with:
  • Industry influencers and strategic partners
  • Inbound Product Management
  • Product Marketing
  • Product Success
  • Technical Alliances
• Guide cross-functional execution of product strategy, release themes, and go-to-market (GTM) plans.

Qualifications
Required:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 8+ years of Product Management or related experience.
• Proven experience integrating AI into workflows, decision-making, or tools.
• Strong background in CRM or BPM applications (especially cross-industry data models).
• Experience as a Developer or Functional Consultant is a plus.
• Deep GTM experience and strong customer orientation.
• Experience in PaaS/SaaS environments.
• Experience working with industry influencers to evangelize products.
• Exceptional written and verbal communication skills; ability to write GTM content.
• Strong collaboration and people skills across teams and stakeholders.

Preferred

• ServiceNow Certification (or actively working toward one).
• Financial services solutions background (optional but valued).

For positions in this location, we offer a base pay of $163,600 - $286,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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