Lead the design vision for AI-based conversational and multimodal experiences. Collaborate with stakeholders to create user-centric designs and documentation, focusing on usability and innovation.
Description
About the Role:
We are looking for a talented, curious, and highly motivated Staff Conversational AI Designer to join our Voice & Sound team. The ideal candidate will breathe design and have deep expertise in Voice and Multimodal interfaces. You will join a team of experts working on end-to-end multimodal customer experiences, driving innovation in the rapidly evolving and expanding high-tech world of AI through user-centric practices and design.
In this role, you will lead with vision and collaborate with other designers, researchers, technologists, and product stakeholders to craft effective and exceptional experiences through data-driven design.
What You'll Do:
Your Skills & Abilities (Required Qualifications):
What Will Give You a Competitive Edge (Preferred Qualifications):
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
About the Role:
We are looking for a talented, curious, and highly motivated Staff Conversational AI Designer to join our Voice & Sound team. The ideal candidate will breathe design and have deep expertise in Voice and Multimodal interfaces. You will join a team of experts working on end-to-end multimodal customer experiences, driving innovation in the rapidly evolving and expanding high-tech world of AI through user-centric practices and design.
In this role, you will lead with vision and collaborate with other designers, researchers, technologists, and product stakeholders to craft effective and exceptional experiences through data-driven design.
What You'll Do:
- Lead design vision and execution for AI-based conversational and multimodal experiences, advocating usability and user-centered design principles.
- Develop and promote conversation design best practice standards, reusable interactional patterns, and processes.
- Deliver effective design documentation to communicate experience requirements, design principles, best practices, prototypes, and multimodal flows to convey voice forward interactions that leverage AI.
- Identify opportunities for usability testing and research efforts by leading and supporting the creation of prototypes, participating in clinic sessions, analyzing, brainstorming, ideating etc.
- Build strong relationships with internal stakeholders to understand priorities, collaborate on actions to implement product and service solutions, and ensure a connected end-to-end user experience.
- Identify, track, and monitor industry/experience trends and drivers of customer needs and satisfaction.
- Lead visualization of experiences using storyboards, customer journeys, user flows, low-fidelity wireframes and voice prototypes to illustrate vision and influence impactful experiences in AI
- Balance user needs, technical constraints, and product objectives to solve problems effectively, crafting world-class multimodal user experiences.
Your Skills & Abilities (Required Qualifications):
- 9 + years creating conversational design experiences.
- Ability to combine vision with strong creative design execution.
- Strong portfolio with work samples showcasing expertise, craft, aesthetics, and depth of thought.
- Experience designing for Generative or Agentic AI-powered experiences
- Understanding of machine learning & natural language processing (NLP) fundamentals.
- Experience incorporating research into the design process.
- Subject matter expertise as demonstrated by the ability to work independently, be organized, self-motivated, and have attention to detail.
- Excellent written, visual, and verbal communication skills with strong track record of presenting design solutions to executive audiences.
- Proficient in common design tools (e.g.Figma, VoiceFlow, ProtoPie, etc).
- Demonstrated experience documenting for voice-only, voice-forward, and multi-modal experiences.
- Demonstrated experience creating interactive prototypes for multimodal experiences (voice, sound, visuals, touch, chat, etc).
What Will Give You a Competitive Edge (Preferred Qualifications):
- Deep understanding of Generative AI for Conversational Experiences, foundational elements of Conversation Design, and LLMs.
- Demonstrated expertise in how to communicate technical concepts to a non-technical audience (verbal and written).
- Ability to accelerate and enhance environments with robust design systems and libraries, while seeking to delight and impress users with innovative concepts and experiences.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Top Skills
AI
Figma
Machine Learning
Natural Language Processing
Protopie
Voiceflow
General Motors Los Angeles, California, USA Office
Los Angeles, CA, United States
General Motors Pasadena, California, USA Office
General Motors Advanced Design and Innovation Campus Office



The teams at the General Motors Advanced Design and Innovation campus in Pasadena, CA, are charged with exploring future transportation, technology and consumer trends and creating conceptual mobility solutions that inspire and inform program teams across the company.
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