Sr Social Media Associate

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 
The Vehicles team is looking for a Sr Social Media Associate to join our Brand Strategy and Activation  team.  This position will support the planning, development, ongoing execution and management of social media activities on behalf of the Vehicles Portfolio brand, Hot Wheels. The role will support Mattel’s business objectives and evolve our digital footprint, emphasizing engagement, conversion and ensuring strong integration with and across the brand’s marketing campaigns. As a Social Media expert, you will develop original content and suggest creative ways to attract more customers and promote our brands. You are a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion  comes through as you engage with followers daily, with the goal of turning fans into customers.

What Your Impact Will Be: 

• In partnership with the Senior Manager, support execution of established social strategies, performance analysis, and key learnings shared with leadership and stakeholders.
• Co-Develop the social media strategy, social media campaigns and tactical plans from beginning to implementation to support Mattel brands’ marketing efforts on social channels, creating opportunities to drive consumers towards the path of purchase and to meet aligned KPIs.
• Collaborate with, build relationships with and serve as primary contact for various stakeholders while building relationships internally, both locally and internationally (i.e., marketing, marcom, creative, digital, PR, legal, etc.) and externally (i.e., agencies) as it relates to Mattel brands.
• Innovate, oversee, and manage content creation, including creating detailed shot lists and briefs for creative teams.
• Read, write and edit copy, reviewing and routing written and visual assets for approval to internal stakeholders, and ensuring that all content is aligned with the social and marketing voice.
• Build and maintain content calendars, support daily publishing, assist with community engagement, and manage asset organization.
• Support budget tracking and allocation under the guidance of leadership, ensuring resources are used efficiently.
• Partner with paid media team to define and develop calculated recommendations for supporting digital content to yield profitable results.
• Monitor performance against defined KPIs, reporting results to inform ongoing optimization.
• Actively monitor social media channels, determining when and how to engage and escalate accordingly.
• Identify trends, relevant news, influencers, and other opportunities in the social media space, helping to increase Mattel brands’ share of voice and sustain brand affinity and loyalty.
• Maintain awareness and understanding of emerging social media platforms and best-in-class tactics being used by others, as well as look for opportunities to innovate and develop existing communities.
• Seek out top influencers for content and work collaboratively across all teams to cultivate relationships with those influencers - both digitally and in-person.
• Analyze campaign and activation results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies, as well as develop frameworks to help refine our social media strategies.
• Track and report performance of social media marketing programs on an on-going basis to establish best practices, while comparing against internal and industry benchmarks.
• Stay abreast of industry trends and digital advancements, specifically in the Kid & Family, Entertainment, car culture, motorsport and eCommerce spaces, while providing recommendations for Mattel's digital strategy.
• Represent Mattel and the social media team at industry conferences and live events.

What We’re Looking For:

• 3+ years’ combined communication, social media and community management experience
• A Strong understanding of social media landscape including TikTok, Facebook, Instagram, YouTube, Pinterest, Snapchat, etc / emerging platforms is a must
• Proven ability to effectively manage multiple projects in a fast-paced, highly demanding environment.
• Highly organized, self-starter with excellent copywriting and verbal communication skills.
• Collaborative, creative and adaptive work style.
• Strong project management and presentation skills.
• Excellent reporting and analytical skills, both quantitative and qualitative, with strong attention to detail.
• Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content.
• Must be skilled in Microsoft Office (Word, Excel, PowerPoint).
• Experience with CMS platforms such as Dash Social, WorkFront, and Adobe Creative Suite (Photoshop and Illustrator) are a plus.
• A mix of agency and client-side experience is highly preferred.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy