Sr. Program Manager, Sales Lead Enablement

We are seeking a Senior Program Manager to drive our lead enablement strategy and automation initiatives for Lucid Motors. This role is critical in optimizing the initial phases of our customer journey, transforming how we identify, qualify, and nurture prospective customers. Working directly with the Senior Manager of Sales Enablement, this position will be instrumental in building a seamless bridge between marketing initiatives and sales execution to drive customer conversion.

Key Responsibilities:

• Design and implement comprehensive lead generation strategies, systems, and processes across multiple channels, ensuring alignment with our luxury brand positioning and customer experience standards
•  Own the lead qualification framework, including development and ongoing optimization of lead scoring models that drive sales team prioritization and resource allocation
• Create and maintain automated workflows that enhance lead nurturing and conversion processes, directly supporting field sales team effectiveness
•  Develop and optimize campaign management tools and event-driven lead capture systems that scale with our growing market presence
•  Partner with Sales Analytics to develop comprehensive analytics and reporting frameworks to measure lead quality, conversion rates, and program effectiveness
•  Partner with Marketing and Web teams to ensure lead generation initiatives support broader campaign strategies and deliver an exceptional digital experience
•  Lead continuous improvement initiatives for lead management processes, incorporating feedback from field sales teams and market performance data
•  Drive the strategic evolution of our lead management technology stack, ensuring systems integration and data integrity

Requirements:

• Bachelor's degree in business administration, Marketing, or related field
• 5+ years' experience in lead generation, marketing automation, or sales operations, preferably in a luxury or automotive environment · 5+ years' experience in a direct sales and/or marketing capacity, preferably in a luxury or automotive environment
• Strong knowledge of CRM systems (preferably Salesforce)
• Demonstrated success in implementing and optimizing lead qualification frameworks
• Excellence in cross-functional collaboration and stakeholder management
• Proven track record of driving process improvements that deliver measurable business results

Preferred Qualifications:

• Experience in luxury or automotive direct-to-consumer sales
• Advanced analytical capabilities with experience in data-driven decision making
• Background in sales enablement or sales operations
• Experience working with field sales teams in a retail environment

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.