Sr. Product Marketing Manager

Based in the United States

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Product Marketing Manager, you’ll be part of our Construction Technology team working as a remote employee. The Sr. Product Marketing Manager (PMM) will help shape how our products are positioned, launched, and adopted. In this role, you will own the narrative that connects product capabilities to real customer value. You will work cross-functionally with Product, Sales, Customer Success, and Marketing to clarify our go-to-market strategy and accelerate growth. As a PMM, you will translate complex product features into compelling stories, enable revenue teams to win, and ensure our messaging resonates across the full customer lifecycle. You’ll get to:  

• Develop and maintain clear product positioning, value propositions, and messaging frameworks that differentiate our products in the market.
• Translate product capabilities into customer-focused benefits and use cases for distinct buyer personas.
• Lead product launches from planning through execution, partnering with Product and Marketing to deliver launch plans, campaigns, and assets.
• Coordinate cross-functional readiness across Sales, Customer Success, and Support.
• Create and maintain sales enablement assets, including pitch decks, one-pagers, battlecards, demo narratives, and FAQs.
• Support sales and customer conversations by articulating product value, differentiation, and real-world outcomes.
• Develop a deep understanding of customer needs, pain points, and success stories through research, interviews, and field engagement.
• Capture and share customer stories, use cases, and best practices internally and externally.
• Monitor the competitive landscape, market trends, and emerging technologies.
• Produce competitive insights and materials that help the company win more deals.
• Partner with Marketing and Agency to create high-impact content, including website copy, product videos, blog posts, case studies, and industry perspectives.
• Ensure consistent, on-brand messaging across all customer touchpoints.
• Define success metrics for product marketing initiatives and continuously test, measure, and optimize impact.
• Use performance insights to refine messaging, campaigns, and GTM execution.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s degree or equivalent practical experience.5+ years of experience in product marketing, marketing, sales, or product-related roles.
• Ability to translate business requirements into actionable technical specifications, and to communicate these effectively to technical teams.
• Demonstrated experience working with  Agile software development teams & cross function partners.
• Familiarity with AI-assisted tools to improve efficiency and quality across positioning, content development, research, and go-to-market execution.
• Strong project management skills with experience leading cross-functional initiatives.
• Analytical and detail-oriented mindset with the ability to make informed, data-backed decisions.
• Comfortable operating in a fast-paced, evolving environment

The Details:  

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
 
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We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)