About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
About the role
We’re looking for a strategic Sr. Product Marketing Manager of Monetization & Growth to play a pivotal role in shaping and executing strategies to maximize customer value through clear, compelling pricing and packaging, and driving portfolio-wide cross-sell and upsell strategies that deliver customer revenue growth. You will work closely with cross-functional teams to develop and implement effective marketing campaigns, promotions, growth experiments, and customer lifecycle programs. If you are customer-obsessed and have strong data, experimentation and go-to-market expertise, looking for a fast-paced environment to make a big impact, we want to hear from you!
This role is highly cross-functional, working closely with growth product and engineering teams, marketing, sales and customer success to design end-to-end campaigns that deliver on shared objectives. You have a consistent track record of leading multi-channel campaigns with commercial success, being collaborative, and finding opportunities to strategically uplevel marketing efforts.
The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel for upsell and cross-sell initiatives, has the ability to translate messaging frameworks into effective campaigns, and thrives in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease.
Here’s what you’ll do day-to-day:
- Define required research needs and develop new ideas in support of strategy and direction. Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data). Leverage your understanding to impact strategy.
- Influence the product and pricing roadmap by delivering on actionable insights & recommendations necessary to drive the business.
- Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams.
- Identify how products fit within packaging; make recommendations. Ensure pricing considerations are included and work with pricing and finance on implications
- Have direct ownership of monetization initiatives and launches. Identify support of business goals and build out launch plans and narrative. Collaborate with teams to develop campaigns and strategies to drive growth across the customer lifecycle.
- Take full ownership of leading cross-functional teams, including Marketing, Product, Customer Success, Communications/PR, Sales, and Data Science, to drive coordinated execution of monetization and growth programs.
- Define success metrics and facilitate measurement plans and alignment with business goals. Prove efficacy with testing.
Here's what we're looking for:
- 8+ years of experience, 5+ in product marketing, growth marketing, or equivalent experience in consulting, strategy, finance, and/or product management. MBA is a plus.
- A customer empath, able to shift into the mindset of a customer and deeply understand their wants, needs, preferences, and pains
- A wildly curious, strategic and quantitative person who uses data to solve problems.
- A go getter, experienced in driving and launching go-to-market campaigns.
- A storyteller, able to craft compelling positioning with a customer first mindset. Experience conducting user and market research is a plus.
- A track record earning the respect of marketing, sales, product, operations, and design teams.
- An influencer that can work well with various functional groups and levels in the organization.
- Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations.
Our cash compensation amount for this role is targeted at $147,000 - $180,000/yr in Denver & most remote locations, and $173,000 - $212,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Top Skills
Similar Jobs at Gusto
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
