Job Summary:
The Senior Product Manager – Marketing Technology (MarTech) Platforms will own the strategy, roadmap, and execution of iHerb’s core marketing technology ecosystem. This role is responsible for leading the integration, evolution, and optimization of third-party and in-house MarTech platforms that power customer data, personalization, content, and lifecycle marketing experiences.
This role will partner closely with Engineering, Marketing, Data, and external vendors to deliver scalable, reliable, and future-ready platforms such as Customer Data Platforms (e.g., Simon AI), orchestration and messaging platforms (e.g., Braze), and additional capabilities including CMS, PIM, DAM, and Language Service Providers (LSPs). The Sr. PM will also drive strategic decisions around build vs. buy, platform consolidation, and long-term architecture to support global growth and marketing innovation.
Job Expectations:
Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations.
Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms.
Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption.
Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems.
Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities.
Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.
Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health.
Define success metrics and KPIs to measure platform performance, adoption, and business impact.
Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery.
Participate in agile development processes, including backlog prioritization, sprint planning, and reviews.
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills, and Abilities:
Required:
Strong experience leading complex platform or infrastructure-adjacent products
Hands-on experience working with or integrating MarTech platforms such as CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems.
Solid understanding of APIs, event-driven architectures, data flows, and system integrations.
Proven ability to drive build vs. buy decisions and evaluate third-party vendors and technologies.
Experience defining and managing product roadmaps with multiple stakeholders and dependencies.
Excellent communication skills with the ability to translate technical concepts for marketing and business audiences.
Strong collaboration skills and comfort operating in highly cross-functional environments.
Experience working in an Agile/Scrum development process.
Customer-first and outcomes-driven mindset.
Preferred:
Experience with CDPs (e.g., Simon AI, Segment) and lifecycle platforms (e.g., Braze).
Familiarity with global content and localization workflows, including LSP integrations.
Experience supporting international or multi-brand e-commerce platforms.
Understanding of data privacy, consent management, and compliance considerations in marketing systems.
Background in e-commerce, marketplace, or consumer digital products.
Experience Requirements:
Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment.
Education Requirements:
Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.
#LI-JC1
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Top Skills
iHerb Irvine, California, USA Office
17400 Laguna Canyon Rd., Irvine, CA, United States, 92618
iHerb Pasadena, California, USA Office
301 N Lake Ave., Pasadena, CA, United States, 91101
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