Sr. Product Manager – MarTech & Lead Management

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Senior Product Manager, MarTech is responsible for defining, developing, and delivering marketing technology products and platforms that empower marketing teams to acquire, engage, and retain customers. This role coordinates all aspects of the full product lifecycle, using data-driven insights and integrations to develop innovative solutions that drive business growth. The perfect candidate is a strategic problem solver with solid technical skills and a love for marketing innovation. This is the perfect opportunity to gain experience with best-in-class marketing technologies and further generative and agentic AI capabilities!

Product Strategy & Vision

• Define and communicate the product vision, strategy, and roadmap, aligning with company objectives and staying ahead of industry trends
• Lead the development of internal marketing automation systems, marketing data platforms, and lead management tools

Product Lifecycle Management

• Manage products from ideation to launch, including analysis, prioritization, requirement definition, development, and post-launch optimization
• Implement Agile methodologies to ensure flexibility and responsiveness to change

Cross-Functional Leadership

• Collaborate with marketing, operations teams, engineering, and other product managers to deliver innovative solutions
• Partner with internal teams and business partners to understand their needs, drive adoption, and present strategic recommendations

Data & Analytics

• Apply a data-driven approach to define success metrics and measure impact
• Work with analytics teams to ensure data transparency and accuracy to drive actionable insights

Innovation & Optimization

• Foster a culture of innovation through experimentation, generative and agentic AI adoption, and continuous improvement to drive product value
• Develop forward-thinking strategies and identify new technology opportunities

Experience

• 5+ years of product management experience, and experience launching large-scale technology solutions
• Solid understanding of customer lifecycle management and marketing automation
• Strong analytical abilities to interpret data, solve complex measurement challenges, and make data-driven decisions

Technical Expertise

• Experience with tools like Marketo Engage (or other marketing automation systems), Customer Data Platforms (CDPs), lead management tools
• Experience with generative AI, agentic AI for daily productivity and within products you manage is highly desired
• Experience with Adobe Experience Platform and Adobe Journey Optimizer is preferred

Communication

• Ability to translate complex technical concepts into clear business impact for various partners and leaders
• Ability to empower and influence people without authority or a direct reporting relationship
• Excellent negotiation, conflict management, and resolution skills

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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