Sr. Marketing Project Manager

JOIN OUR TEAM

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

• Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

The Senior Marketing Project Manager is the operational heartbeat of VASA's marketing function. This leader orchestrates the planning, prioritization, and on-time delivery of all marketing initiatives -- from brand campaigns to consumer research sprints to performance-driven growth programs.

Reporting directly to the VP of Brand, this role maintains cross-functional accountability to the CMO, VP of Consumer Insights and VP of Performance Marketing, connecting the three pillars of VASA's marketing strategy moving in sync. The Senior Manager ensures cross-functional alignment is a daily reality -- not an aspiration -- by translating strategic priorities into actionable roadmaps, scalable processes, and measurable outcomes.

This is a builder's role. This role is accountable for designing governance frameworks, developing a marketing PM team, standardizing how marketing works, and creating the visibility that allows marketing leadership to make faster, smarter decisions.

Marketing Portfolio Leadership

• Own and manage the full marketing initiative portfolio spanning brand, consumer insights, performance marketing, CRM, digital, content, and product marketing.
• Serve as the single source of truth for all marketing roadmaps -- maintaining clarity on what's in flight, what's planned, and what's at risk.
• Lead quarterly and annual planning cycles with VP-level stakeholders to align initiatives against business objectives, OKRs, and resource capacity.
• Support marketing budget tracking and ensure projects are scoped and executed within approved spend parameters.

Operational Excellence

• Design and implement scalable project management frameworks, governance models, and workflow standards across all marketing disciplines.
• Own the marketing tech stack for project management -- evaluate, implement, and optimize Asana and connected dashboards.
• Build and maintain standardized intake, creative brief, prioritization, and approval processes that reduce friction and accelerate speed-to-market.
• Establish a marketing sprint/agile rhythm where appropriate, balancing structured planning with the flexibility to respond to business needs.
• Drive continuous improvement by tracking operational metrics, identifying bottlenecks, and implementing solutions.

Cross-Functional Alignment & Execution

• Act as the connective tissue between the CMO, VP of Brand, VP of Consumer Insights, and VP of Performance Marketing -- ensuring their work is coordinated, sequenced, and mutually reinforcing.
• Partner with creative, digital, CRM, analytics, product, and field marketing teams to orchestrate integrated campaign delivery.
• Facilitate cross-functional planning meetings, dependency mapping, and timeline coordination to prevent bottlenecks before they occur.
• Proactively identify and resolve resource conflicts, competing priorities, and operational blockers with sound judgment and clear escalation paths.
• Manage relationships with external vendors, agencies, and production partners to ensure delivery quality and timeline adherence.

Consumer Insights & Research Project Management

• Partner with the VP of Consumer Insights to manage the research project calendar -- ensuring insights studies, member surveys, and competitive intelligence projects are scoped, staffed, and delivered on schedule.
• Develop processes that accelerate the integration of consumer insights into campaign briefs and brand decisions, shortening the time from data to action.
• Maintain a central insights repository or taxonomy that makes findings accessible and actionable for all marketing stakeholders.

Team Leadership & Development

• Lead, mentor, and develop the marketing project management team -- setting clear performance standards, fostering a culture of accountability, and building PM career paths.
• Define and document best practices for campaign delivery, project governance, and stakeholder communication across the team.
• Right-size team structure and capacity as VASA's marketing organization scales -- identifying when to hire, how to delegate, and when to leverage contract support.
• Model a coaching leadership style that develops strong project managers into strategic operational partners.

Executive Visibility & Strategic Reporting

• Build and maintain executive-ready dashboards and roadmap views that give marketing leadership clear line-of-sight into portfolio health, risks, and progress.
• Report on operational KPIs -- including delivery rate, cycle time, capacity utilization, and campaign throughput -- with insights and recommendations.
• Prepare and present regular status updates to VP-level and CMO-level stakeholders; escalate risks with proposed solutions, not just problems.
• Contribute to strategic planning discussions as a voice for operational feasibility -- helping leadership make realistic, well-resourced decisions.

QUALIFICATIONS

Experience

• 8--12+ years of progressive experience in marketing project management, marketing operations, or program management -- ideally within a consumer brand, retail, fitness, or high-growth company.
• 3--5+ years leading and developing project management teams or cross-functional marketing programs at a Manager or Senior Manager level.
• Proven track record managing complex, multi-stakeholder marketing portfolios with competing priorities and tight timelines.
• Experience supporting or partnering with Consumer Insights, Brand, and Performance Marketing functions simultaneously.
• Deep expertise in Asana is required -- including portfolio management, custom rules, workload tracking, and dashboard configuration across multi-team environments.
• Background working in a matrixed reporting structure with multiple VP-level stakeholders is strongly preferred.

Skills & Competencies

• Deep fluency in marketing workflows across brand, digital, CRM, content, paid media, and consumer research.
• Deep expertise in Asana is required -- including portfolio management, custom rules, workload tracking, and dashboard configuration across multi-team environments.
• Exceptional stakeholder management skills -- able to earn trust across VP-level executives, creatives, analysts, and external partners.
• Experience with marketing technology ecosystems (CRM platforms, campaign tools, DAMs, analytics suites) sufficient to govern integrations and workflows.
• Outstanding communication and facilitation skills -- able to run difficult prioritization conversations with clarity and confidence.

Education

• Bachelor's degree in Marketing, Business, Communications, or a related field

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

• Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
• Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
• Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

VASA Fitness is an Equal Opportunity Employer

7100 E Belleview Ave Suite 303, CO Corporate Office, Colorado 80111