Lead marketing operations by managing marketing technology and processes, reporting on global funnel performance, cleaning and analyzing data, optimizing campaigns and workflows, reducing manual work, and building dashboards and KPIs to improve lead-to-sales conversion and campaign ROI.
We are seeking a Sr. Marketing Operations Manager to join the Corporate Marketing Operations team. Marketing technology and systems are a critical component of modern marketing teams, and we’re looking for someone who is systems and process oriented and is eager to learn and grow. You’ll collaborate closely with the global marketing team to create targets and execute marketing campaigns while also identifying growth opportunities and providing transparency into campaign results. You should enjoy working in systems, collaborating with peers, and be highly organized and results oriented.
Key Responsibilities
- Work with Marketing and Sales leadership to create targets quarterly/yearly across all regions
- Become a Marketing funnel expert and report weekly on global Marketing performance to Marketing leadership
- Track leading indicators of engagement and sales development, identify gaps, and be able to solve them
- Clean and optimize large data sets to ensure accuracy for the business
- Analyze business questions and make recommendations on how to improve performance and maximize KPIs
- Remove manual processes to reduce operational debt and improve efficiency and productivity
- Help to manage aspects of our marketing technology stack, including Eloqua, as well as our campaign attribution, ABM, scoring, routing tools, and more
- Construct and optimize marketing campaigns and workflows to ensure we are operating at peak efficiency with crisp and flawless execution
- Evaluate new technologies to improve and optimize marketing and sales performance
- Contribute in the development, management, and analysis of Marketing KPI’s, standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI and trends
Required Skills & Qualifications
- Relevant BA/BS degree or equivalent work experience
- 5+ years experience in marketing operations
- Experience working with data and analytics including: identifying and correcting data quality issues, working with developers and architects to define data needs, performing detailed analysis in Tableau or similar tools
- Experience with Marketing Automation Platforms like Eloqua, Marketo, Adobe Campaign, Pardot, and Salesforce Marketing Cloud
- Familiarity with CRM systems: Salesforce, MS Dynamics, Oracle Siebel
- Excellent communicator, highly organized, and able to communicate to technical and non-technical audience
- Experience working with multiple systems, API knowledge and data warehouse integration a plus
- Highly driven, innovative, problem solver and team player ready to excel in a fast paced, data driven marketing team
- First-rate project management, teamwork, interpersonal, and relationship management skills; comfort interacting at all levels of the organization
- An analytical mind and an eye for detail, so nothing falls through the cracks and insights and understanding are freely shared.
Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), 11 paid holidays, vacation time, and sick time as well as a comprehensive leave program.
Wage ranges are based on various factors including the labor market, job type, and job level. Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.
All roles are eligible to participate in the Fortinet equity program, Bonus eligibility is reviewed at time of hire and annually at the Company’s discretion
Fortinet Los Angeles, California, USA Office
Los Angeles, United States
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