Sr. Marketing Manager

Job Description
Amazing Career Moments Happen Here
Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible.
Position Overview
We're searching for a Senior Marketing Manager to lead lifecycle and customer experience marketing for our EZLynx team, owning campaigns from deal close through onboarding, adoption, support, and upsell to drive adoption of our EZLynx Rater and Agency Management System (AMS) . This role manages high-impact initiatives end to end, using data-driven and journey insights to improve engagement and growth while partnering closely with product, onboarding, support, sales, and partnerships. If you aren't afraid to take risks, optimize results, and find innovative ways to engage our target segments, then this might be the role for you. You'll join a small, fast-moving team with startup energy and Applied Systems' backing, focused on making EZLynx the AMS of choice for every Main Street agent in America. We value team players who learn from our team's diverse experiences and backgrounds , take on challenges, and know how to have fun while doing great work.
What You'll Do

• Lifecycle Marketing Leadership - Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion for EZLynx Rater and AMS.
• Onboarding & Activation - Partner with onboarding to accelerate time-to-value, drive activation, and ensure successful product adoption.
• Customer Engagement & Retention - Build nurture, education, and engagement programs to increase usage and reduce churn.
• Expansion & Upsell Enablement - Support customer success with targeted campaigns to drive adoption of Retention Center, Automation Center, Sales Center, and AppliedPay.
• Customer Health & Insights - Use health scores, usage data, and feedback to identify risk, inform proactive retention, and optimize strategy.
• Cross-functional Execution & Optimization - Collaborate across CX, success, product, and marketing teams to test, measure, and improve lifecycle performance.

We're Excited to Learn More About You
Your experience may include:

• 5+ years in B2B SaaS lifecycle, customer, or retention marketing; SMB and/or InsurTech experience preferred
• Proven ability to build and execute lifecycle programs that drive retention, engagement, and expansion
• Strong customer journey mapping skills with targeted campaigns across all lifecycle stages
• Hands-on experience with marketing automation platforms, CRM systems, and data-driven personalization
• Background creating educational content, product adoption campaigns, and customer communications

You may have other skills or credentials, including:

• Strong analytical skills with the ability to translate customer data into actionable insights
• Self-starter who can manage multiple initiatives in a fast-paced, remote-friendly environment
• Bachelor's degree in marketing, business, technology, or related field

We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!
When You Join Team Applied, You Can Expect:
A culture that values who you are and recognizes that you aren't just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
We flex our time together , collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday

Learn more about the people behind our products at https://www1.appliedsystems.com/en-ca/about-us/jobs/
Our targeted starting base salary in the United States for this position ranges from $80,000 - $107,000 USD. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.
Your Security Matters:
Our candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain , and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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