Manage multi-channel marketing campaigns focusing on lead generation and customer engagement, collaborating with sales and marketing teams to execute plans.
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
We are seeking a data-driven Sr. Marketing Automation Specialist to support audience segmentation, drive database optimizations, and maintain legal compliance. This role will help ensure our marketing and sales teams have access to actionable data for effective campaign execution and lead follow-up.
Additionally, this role will support the broader marketing team with webinar and event integrations, Eloqua campaign builds, and other marketing campaign configuration activities as needed.
Key Responsibilities:
Audience Segmentation
- Partner with marketing teams to translate campaign briefs into audience criteria and targeting logic
- Build audience segments based on defined include / exclude criteria including customer, behavioral, firmographic, and demographic attributes
- Manage data availability across our various databases, automating data flows when possible and performing manual data extracts and uploads as needed
- Report on key audience metrics including volume, growth, and engagement
Database Management
- Maintain the health of our marketing databases ensuring segmentation and list load best practices are being followed
- Ensure compliance with global data regulations (GDPR, CAN-SPAM, CCPA) as directed by our Data Protection Officer
- Manage opt out processes ensuring global alignment and adherence
- Perform regular database clean-ups maintaining our contractual limits
- Support enrichment and contact acquisition through automated and ad hoc ZoomInfo workflows
Marketing Campaign Support
- Manage technical setup for webinars and events configuring integrations and testing data flows
- Support email marketing campaign execution with complex Eloqua campaign builds and other system configurations
- Provide landing page and form support to the Campaign and Web Teams ensuring data is properly captured for tracking and compliance
Qualifications:
- 3+ years of experience in B2B marketing operations, marketing automation, or database marketing.
- Strong proficiency for managing segmentation logic, complex data structures, and data hygiene processes.
- Experience working with Marketing Automation platforms (preferably Eloqua or Marketo) and CRMs (preferably Salesforce).
- Working knowledge of compliance standards and email marketing best practices.
- Proficient in Excel especially with data cleanup and manipulation
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected]
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors.
Remote USA Pay Range
$100,000—$100,000 USD
Top Skills
Email Marketing
Marketing Automation Systems
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