Sr. Manager, Trade Marketing

Company Description

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries — JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

From JUSTIN’s Bordeaux-style blends in Paso Robles, to Lewis Cellars’ award-winning Cabernet Sauvignon in Napa Valley, to Landmark’s expressive Sonoma Coast Chardonnay and Pinot Noir — our portfolio showcases the best of California’s winegrowing regions. As part of The Wonderful Company — a Fortune Top 100 Place to Work and PEOPLE’s #3 Company That Cares — we’re committed to making a difference for our people, our planet, and our customers.

The Sr. Manager, Trade Marketing will play a lead role in developing our consumer marketing strategy for the retail and on-premise channels, across JUSTIN Vineyards & Winery, Landmark Vineyards, and Lewis Cellars. This role will work cross-functionally with the brand and sales teams to strategize, plan and execute annual trade marketing programs including POS, shopper marketing, couponing, trade shows, tasting events and ecommerce. This position will report to the Director of Marketing and will manage the Trade Marketing team, while maintaining strong cross-functional relationships with the brand marketing and sales team.

This position will be based at our West Los Angeles/Paso Robles or Sonoma, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday. 

Job Description

• Partner with brand marketing and sales team to define and author annual trade marketing plans for retail and on-premise channels, translating overall brand goals into actionable strategies by channel, identifying key priorities and planning specific, measurable tactics that support sales goals and brand objectives.
• Lead creative development and strategic planning for full suite of eye-catching and impactful point-of-sale materials that encourage purchase in store. Collaborate with sales team to identify key needs by market, retailer and channel. Oversee development of all materials from ideation, sampling to execution and post-campaign measurement. Work closely with in-house agency and brand team to brief, design and execute all POS creative. Manage relationship with inventory vendor to ensure proper management and quality standards are achieved.
• Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team, providing coaching, mentorship, and development opportunities to team members.
• Lead development of all branded merchandise to be utilized by sales and distributor reps in marketing, including branded wearables, tasting kit materials, and other incentive items, ensuring brand consistency across all items.
• Lead couponing strategy leveraging historical data to develop competitive programs across platforms, including instant-redeemable, mail-in rebates, digital loyalty card promotions, and cash back rebates. Partner with brand and sales team to build and align on annual couponing calendar.
• Identify and execute shopper marketing tactics that support our key account partners and drive in-store purchase of our brands. Partner with retail chain team to build out annual shopper marketing calendar including programming, point-of-sale, and media support. Measure performance of various campaigns utilizing syndicated and other data sources.
• Advise senior leadership on trade marketing strategy, retail trends, and promotional effectiveness to support strategic decision-making.
• Act as lead liaison between the sales team and brand teams to identify new opportunities to gain share for our brands as well as support strategic initiatives, such as but not limited to cross-merchandising programs, sweepstakes, and other seasonal promotions.
• Oversee annual calendar of trade events and budget spend, working closely with sales leaders to plan, execute and measure success of each trade focused event.  
• Collaborate with category development team to build and deliver customer presentations with key accounts across retail and on-premise channels.
• Collaborate with E-commerce team to develop all marketing content and promotional strategies for key online e-tailers including Instacart, Doordash, Minibar, Reserve Bar, Wine.com and more.

Qualifications

You are a strategic marketing leader with experience developing and executing winning trade marketing campaigns for leading brands within the wine and spirits industry. You have a proven ability to think creatively, move nimbly, and collaborate with a large, national sales team across a multi-brand portfolio. You thrive in fast-paced environments, build trusted relationships, and bring a combination of strategic rigor and creative problem-solving. You lead with purpose and drive performance through clear expectations and strong partnerships.

• BA in marketing or related field preferred.
• 7+ years of experience in trade marketing or shopper marketing within a CPG environment required.
• 1-2 years prior experience managing direct reports or cross functional teams.
• Proven success working with a distributor network and knowledge of 3-tier system highly preferred.
• At least 3+ years of wine or other bev. alc. experience strongly preferred.  
• Solid understanding of the retail and on-premise marketing landscape, both in-store and online required.
• Strategic thinking, ability to lead annual planning to implementation and ongoing optimization.
• Excellent communication skills and cross-functional project management
• Strong analytical skills with a desire to work with syndicated and internal data systems including Circana, SipSource, VIP iDIG, and more
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment.
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
• Advanced Excel and MS PowerPoint skills required.
• This role will require up to 25% travel to various customer meetings, trade shows and visits to our tasting room properties.

Pay Rate: $140,000 - $150,000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three options.  In September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that’s situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN’s Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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