Job Summary:
iHerb is a multi-billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name.
iHerb’s “Autoship & Save” program offers recurring delivery and discounts for loyal customers, delivering convenience, savings, and predictability to both customers and the business. In less than 2 years since its launch, the program already has growth to become a double-digit percentage of iHerb’s total orders and revenue. The Sr Manager of Subscription Marketing will drive growth, retention, and profitability of the Autoship & Save program. This person will lead marketing strategy, campaign execution, customer lifecycle management, and cross-functional coordination to maximize adoption, engagement, and lifetime value of subscription customers.
Job Expectations:
- Lead development and execution of go-to-market strategies for the Autoship & Save program: acquisition of new subscribers, conversion of one-time buyers to subscribers, and retention of existing subscribers.
- Lead overall vision of the core product offering and features, evolving the program with AI into a more intelligent service.
- Conduct customer surveys and gather insights from end users to improve the experience.
- Partner cross-functionally with product, merchandising, operations, analytics, and finance to define target segments, offer structures (discounts, delivery frequency, promotions), and customer experience enhancements.
- Define, monitor, and analyze subscription-specific KPIs: sign-up rate, churn, retention, average order value (AOV), incremental revenue, and lifetime value (LTV).
- Identify the next wave of countries to roll out the service among the 180+ countries where iHerb does business, and partner with cross-functional teams to execute.
- Partner with creative and content teams to craft compelling messaging, visuals, and campaigns that highlight the value of Autoship & Save (e.g., convenience, savings, consistency).
- Coordinate A/B testing and experimentation roadmaps to improve subscription conversion and retention.
- Stay up-to-date with subscription commerce best practices, competitive trends, and innovations to continuously evolve iHerb’s Autoship & Save experience.
Knowledge, Skills and Abilities:
- Strong communication skills: listening, verbal, and written
- Proven cross functional team leader with the ability to effectively interact and present at all levels,
including Senior Management and Executive level.
- Must be able to motivate, develop, and direct teams from across the world
- Highly proficient in web/digital analytics
Experience Requirements:
- 10+ years of marketing experience, ideally in e-commerce or subscription-based models
- Proven ability to manage customer lifecycle marketing — acquisition through retention.
- Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI).
- Experience running and analyzing A/B and multivariate tests.
- Excellent collaboration and communication skills; experience working cross-functionally.
- Comfortable operating in a fast-paced, global, data-driven environment.
- Experience with direct-to-consumer brands preferred.
- Asana, Confluence, Jira experience preferred.
Education Requirements:
Bachelor’s Degree in Marketing or related field preferred, or a combination of education and equivalent work experience.
#LI-LR1
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Top Skills
iHerb Irvine, California, USA Office
17400 Laguna Canyon Rd., Irvine, CA, United States, 92618
iHerb Pasadena, California, USA Office
301 N Lake Ave., Pasadena, CA, United States, 91101
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