Sr. Manager Strategic Planning

Sr. Manager Strategic Planning

Imagine yourself…

• Doing meaningful work that makes an everyday impact on the world around you.
• Growing your expertise and expanding your skillset with every project.
• Owning your ambition and fueling your career growth.
• Thriving in a supportive team environment that inspires you to strive for excellence.

It’s possible with a role at ChemTreat.

ChemTreat, a Veralto company, is the nation’s largest and fastest-growing specialty chemical company dedicated solely to industrial water treatment. We understand and respect the awe-inspiring power of water to impact industries, and to sustain and enhance lives. Our 2,000 associates across North and South America maximize this power for our customers—from power producers to food and beverage companies to the automotive industry—helping them grow their businesses while protecting people and the environment.

When you join the ChemTreat team and the broader Veralto network, you’ll have the chance to shape the future of our planet and the future of your career. You’ll have opportunities to build new skills and invest in your development, all while doing meaningful work that makes an everyday impact on the world’s vital water resources.

We offer:

• Professional onboarding and training options
• Powerful team looking forward to working with you
• Career coaching and development opportunities
• Health benefits
• 401(k)

Reporting to the Marketing Director, the Sr. Manager Strategic Planning plays a critical role in shaping the company’s long-term growth strategy and driving execution across key market segments. This leader partners cross-functionally to develop and execute both organic and inorganic growth strategies, translating insights into actionable initiatives and ensuring alignment across product, marketing, sales, and operations. This role combines strong strategic thinking with hands-on segment marketing responsibilities, including market analysis, customer segmentation, value proposition development, go-to-market support, and supporting mergers & acquisitions initiatives.

This position is located in Glen Allen, VA and will be onsite. We are also open to consider US remote candidates.

In this role, a typical day will look like:

Strategic Planning

• Coordinate the annual and long-range strategic planning process, ensuring alignment with corporate objectives 
• Identify growth opportunities across products, geographies, and customer segments 
• Partner with executive leadership to define strategic priorities and investment areas 
• Translate strategy into actionable roadmaps, KPIs, and execution plans 
• Monitor performance against strategic initiatives and adjust plans as needed 

Analysis & Research

• Lead comprehensive market analysis, including market size, growth trends, and key drivers 
• Conduct competitive analysis to assess positioning, strengths/weaknesses, and emerging threats 
• Develop and maintain competitive intelligence frameworks and tools 
• Synthesize internal and external data into actionable insights to inform strategy and decision-making 
• Analyze customer needs, behaviors, and buying patterns to identify unmet opportunities 
• Support business cases, investment decisions, and M&A evaluations with robust analytics 
• Track industry trends, regulatory changes, and macroeconomic factors impacting the business 

Mergers & Acquisitions (M&A)

• Support the identification and evaluation of inorganic growth opportunities aligned with strategic priorities 
• Conduct market screening and target identification, including pipeline development 
• Support due diligence, including market attractiveness, competitive positioning, and synergy assessment 
• Develop financial and strategic business cases for potential acquisitions or partnerships 
• Partner with finance, legal, and external advisors throughout transaction processes 
• Support integration planning, including synergy identification and go-to-market alignment
• Monitor post-acquisition performance against deals’ thesis and strategic objectives 

Segment Marketing

• Define and refine target customer segments, including needs, behaviors, and buying drivers 
• Develop segment-specific value propositions and positioning 
• Partner with product management and sales to align offerings with market needs 
• Support go-to-market strategies, including product launches and commercial initiatives 
• Lead segmentation, targeting, and customer insights development 
• Collaborate with marketing to develop targeted campaigns and messaging 

Cross-Functional Leadership

• Work closely with product, sales, marketing, finance, and operations teams to drive alignment 
• Influence stakeholders across a matrixed organization to ensure execution of strategic initiatives 
• Lead or support high-impact strategic projects and transformation initiatives 
• Communicate insights and recommendations clearly to senior leadership 

The essential requirements of the job include:

• Bachelor’s degree in a technical or business field required; MBA preferred  
• 8+ years of experience in strategy, consulting, corporate development, marketing, or related fields
• Experience in industrial, B2B, manufacturing, or technology-driven environments.
• Experience in industrial water treatment and/or specialty chemicals strongly preferred
• Continuous improvement mindset
• Strong background in strategic planning, market analysis, and business strategy
• Experience in M&A, corporate development, or transaction support
• Experience in segment marketing, product marketing, or commercial strategy 
• Proven ability to work cross-functionally and influence without direct authority

Important Skills:

• Strategic thinking and business acumen
• Strong analytical and financial modeling skills with a data-driven mindset
• Customer and market orientation
• Financial and analytical rigor
• Execution focused and results-driven mindset
• Leadership and influence
• Collaboration and stakeholder managements
• Excellent communication and presentation skills

ChemTreat is proud to be a part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way.

US ONLY: 

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. 

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.
 

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.