Lead sales enablement and GTM strategy to enhance sports rep performance, driving conversion and retention through tools and training.
Fluidra is looking for a Sr. Manager, Sales Enablement & GTM Excellence to join our team in Carlsbad, CA.
WHAT YOU WILL CONTRIBUTE
This strategic role leads sales rep enablement with go-to-market (GTM) execution to accelerate and grow share among Pool Pros. The core mission is to deploy high-impact sales and marketing tactics that drive lead generation, partner acquisition, conversion, retention, and attributable revenue.
You will drive sales rep enablement by delivering the tools, targets, training, and tactics needed to convert and grow dealer accounts. This role is hyper-focused on frontline sales performance—identifying ways to reduce administrative burden while maximizing revenue-generating capacity. You will monitor pipeline and performance metrics to continuously identify improvements, implement enhancements, and train the field on how to fully leverage existing sales tools, GTM plays, and tactical initiatives.
In addition to enabling reps, you’ll lead ongoing improvements to enablement tools, processes, Sales initiatives, and campaigns that drive dealer conversion and loyalty—blending digital outreach, direct-to-Pro promotions, sales aids, and field-level GTM execution. You will work closely with Sales Ops, Marketing, Digital, Data, and IT to ensure timely, aligned execution of enablement initiatives. The ideal candidate brings deep sales empathy, CRM fluency, and the ability to lead scalable initiatives that generate measurable impact in the field.
This role requires a hands-on leader who thrives in both strategy and execution. You will own key initiatives end-to-end - leading cross-functional collaboration, driving tactical rollout, and ensuring measurable impact that helps reps close business and retain key partners. Additionally, you will:
- Sales Enablement Strategy & Execution: Build and drive a strategic enablement roadmap that arms reps with the tools, rep-facing messaging, and conversion plays to win new dealers and deepen existing relationships. Define and track enablement success metrics—including rep engagement, conversion rates, sales velocity, tool usage, and adoption of key sales initiatives—to optimize field impact.
- Sales Optimization Through Conversion & Retention Insights: Analyze sales pipeline trends and dealer purchasing behavior to pinpoint friction points and missed opportunities. Use these insights to refine sales tactics, field enablement tools, and GTM strategies that accelerate conversion and improve long-term retention.
- Deploy Multi-Channel GTM Campaigns to Drive Pro Engagement: Lead the design and rollout of GTM initiatives—combining digital outreach, rewards program activations, and field enablement support—to help reps engage and convert Pool Pros across all customer touchpoints.
- Leverage Sales Technologies to Maximize Pipeline Impact: Utilize tools such as CRM to drive visibility, targeting, and sales execution. Optimize workflows, deliver field-ready training, and lead adoption strategies that ensure reps use technology to convert and retain Pool Pros more effectively.
- Drive Dealer Loyalty & Retention Through Reward Programs & Promotions: Strengthen dealer commitment by enabling sales with campaign assets and value narratives that position Fluidra programs as essential to the Pro’s success.
- Cross-Functional Commercial Alignment: Align with Marketing, Sales Ops, Program Execution, and the Sales field to simplify go-to-market execution. Ensure strategies are delivered to the field in a rep-ready, easy-to-execute format.
- Field Insight & Rep Partnership: Partner directly with sales teams to understand rep needs, objections in the field, and customer dynamics. Use these inputs to continuously improve sales readiness and conversion effectiveness.
- Segmented Campaign & Offer Targeting: Tailor tactics based on customer segment (size, channel, value) to deliver personalized value that resonates across different dealer profiles.
- Collaborate with Key Account Teams: Work closely with Key Account teams to support onboarding, retention, and growth of top partners. Provide targeted enablement and strategic support to teams managing Fluidra’s largest accounts, to drive long-term loyalty and partnership success.
WHAT WE SEEK
- 10+ years in B2B sales enablement, GTM strategy, loyalty, or commercial initiatives
- Strong experience enabling field sales teams with tools and messaging to convert channel partners.
- Proven ability to lead multi-channel GTM initiatives that drive conversion and retention.
- Deep understanding of field sales dynamics and rep behavior in channel-driven environments.
- Proficient in CRM tools (Salesforce or similar) with a focus on rep workflows and targeting.
- Proficient in various sales enablement tools and applications (e.g., Seismic, Highspot, Showpad, Outreach, or similar).
- Strong commercial instincts with analytical ability to course-correct based on pipeline and purchase data.
- Cross-functional leader with experience aligning sales, marketing, and operations to execute campaigns.
- Industry experience in pool, building products, HVAC, electrical, plumbing, irrigation, industrial distribution, or other adjacent channel-based or contractor-driven businesses preferred.
- Hands-on leader who can balance execution with leadership. Comfortable owning initiatives from concept to field activation.
- Ability to manage initiatives directly while collaborating across teams and guiding internal stakeholders.
- Known for personally driving measurable outcomes in complex, cross-functional environments.
- Willingness to travel up to 20% to support field engagement, sales training, and initiative deployment.
EDUCATION
Bachelor’s degree in Business, Marketing, Communication or a related field required. MBA or relevant graduate degree a plus.
WHAT WE OFFER
An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:
- Flexible Vacation
- 9/80 work week schedule (EVERY OTHER FRIDAY OFF!) with subsequent Fridays WFH
- 11 paid Holidays
- Full range of health benefits including medical, dental & vision, short & long-term disability
- 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
- Health and wellness programs / gym reimbursement
- Educational assistance up to $7,000 per year
- On-site self-service café / free gourmet coffee stations
- Company sponsored FUN events!
- Generous product discounts
WHO WE ARE
Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP®, S.R. Smith®, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Del® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.
Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.
Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.
Expected salary range is $130,000 - $160,000. Fluidra offers a comprehensive total rewards / benefits program that includes base salary, annual bonus based on performance of individual and company objectives, competitive 401K matching, paid vacation and sick time, full range of health benefits, educational assistance, etc. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and location. Your recruiter will provide additional details on our compensation and total rewards program.
Top Skills
Crm Tools (Salesforce Or Similar)
Sales Enablement Tools
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