Sr. Manager, Paid Search

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

This is an exciting opportunity to expand and elevate the Paid Search function at Hims & Hers. As the Senior Manager, Paid Search, you will not only drive growth within your own category but also develop and scale innovative approaches that impact our broader paid search strategy across multiple product lines. Reporting to the Associate Director, Paid Search, you’ll collaborate closely with cross-functional partners to pioneer new processes and optimize business outcomes in a way that transcends traditional SEM boundaries.

• Develop and refine high-performing paid search campaigns for your category while innovating and distributing best practices to other paid search teams

• Design new testing frameworks and operational workflows, ensuring they can be adopted across various categories to enhance performance and efficiency

• Serve as a strategic partner to CRO, PMM, Product and Analytics teams to bring forward-looking digital marketing initiatives to fruition and push the boundaries of what’s possible in SEM

• Guide and support other paid search managers by sharing new methods, learnings, and strategic recommendations, fostering a culture of continuous improvement

• Own the full lifecycle of paid search initiatives—from keyword selection and ad creative development to bidding strategy—ensuring industry-leading execution and performance

• Utilize data analytics to uncover meaningful insights, proactively address performance challenges, and identify areas of opportunity that can benefit the broader organization

• 8+ years of hands-on experience in direct-response paid search marketing, preferably in highly competitive consumer-oriented verticals

• Exceptional track record of driving measurable revenue and customer acquisition growth through SEM

• Demonstrated success partnering with diverse cross-functional teams and influencing stakeholders at all levels

• Proficiency in leading large-scale testing initiatives and implementing new processes across multiple teams

• Proven success consistently driving performance with multi-million dollar monthly budgets

• Extraordinary quantitative analysis skills, an affinity for numbers, and the ability to process complex calculations quickly and accurately

• Deep understanding of media measurement methodologies and technology

• Excellent written communication and presentation skills, able to communicate across a range of audiences

• Strong ability to work in a highly collaborative environment and participate in a team-based planning process

• Experience with bid management platforms, such as Marin, SA360, or Skai

• Bachelor’s Degree in Business, Marketing, Communications, or related field, or equivalent work experience

• An in-depth understanding of the healthcare, wellness, or CPG industry is a plus

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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