Lifecycle Marketing Manager

Job Description
As a Lifecycle Marketing Manager, you will work with the team to support the execution and optimization of multi-channel marketing strategies (email, SMS, sales support, and servicing communications) across the customer lifecycle. Working closely with cross-functional partners, you'll help shape and deliver marketing campaigns that are personalized, timely, and aligned with Achieve's business goals.
What You'll Do:

• Strategy & Planning
• Partner with senior team members to develop targeted, segmented, and personalized lifecycle campaigns across all customer stages.
• Contribute to ongoing message refinement, customer journey improvements, and optimization planning.
• Leverage customer insights and feedback to help shape relevant messaging strategies.
• Execution (Tactical)
• Build and launch lifecycle campaigns within marketing automation tools (e.g., Salesforce, Insider).
• Write briefs, collaborate with creative partners, and support campaign QA.
• Partner with internal marketing teams to support integrated campaign efforts.
• Analysis
• Review and interpret performance metrics such as open rates, CTR, and conversion rates to identify areas for optimization to drive business level KPIs.
• Assist in developing reporting and insight decks to communicate campaign results and learnings.
• Optimization & Experimentation
• Support A/B testing plans and experimentation roadmaps focused on improving engagement and conversion.
• Participate in brainstorming and implementation of improvements to customer journeys based on test learnings and performance trends.
• Cross-functional Collaboration
• Work closely with stakeholders across Product, Sales, Servicing, Legal/Compliance, and Engineering to ensure campaigns meet requirements and align with business goals.
• Participate in regular cross-team meetings to support project alignment and execution.

Qualifications

• 4-6 years of experience in marketing, preferably in lifecycle, CRM, or digital communications.
• Experience in email and SMS campaign development, from build to performance analysis.
• Familiarity with marketing platforms such as Salesforce Marketing Cloud, Insider, Iterable, HubSpot, or similar. Particularly an understanding of how multi-channel LCM can drive consumer engagement and conversion impacts
• Ability to translate customer behavior data into actionable marketing strategies.
• Strong project management skills, attention to detail, and comfort working in cross-functional environments.
• Excellent verbal and written communication skills.
• Strong interest in financial products or fintech experience is a plus.

Additional Information
Achieve well-being with:

• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical, dental and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Work from home/hybrid:
We are proudly offering hybrid options in the Phoenix, AZ metro market. In other locations throughout the country, we offer work from home in the following states: California, Georgia, Kansas, New Mexico, Texas, Utah & Washington
Join Achieve, change the future.
At Achieve, we're changing millions of lives.From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you'll get to be a part of their journey to a better financial future. We're proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job-it's a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.
Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.