The Senior Manager of Influencer Marketing will develop strategies, manage campaigns, and cultivate partnerships to enhance brand awareness and growth in skincare.
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary:
Are you a skincare enthusiast with a knack for building authentic influencer partnerships? e.l.f. SKIN is seeking a Senior Manager of Influencer Marketing to join our dynamic team! In this role, you’ll drive brand awareness and growth by developing and executing influencer marketing strategies that align with e.l.f. SKIN's business goals. From cultivating relationships with influencers across all tiers to overseeing innovative campaigns, you’ll be at the forefront of our marketing efforts. If you’re a digital culture aficionado who’s passionate about SKINcare and ready to shape the future of influencer marketing, this is the perfect opportunity for you!
Responsibilities:
- Develop and lead influencer marketing strategies that amplify e.l.f. SKIN's brand and product launches, ensuring alignment with overall business objectives.
- Scout, evaluate, and onboard influencers (from micro to macro, and even celebs!) with a focus on SKINcare expertise and authenticity.
- Create and manage cutting-edge campaigns that drive brand awareness, engagement, and conversions, while keeping e.l.f. SKIN’s accessible luxury positioning top of mind.
- Oversee budgets and performance tracking for influencer partnerships, ensuring maximum ROI.
-Use tools like Tribe Dynamics to analyze campaign performance and deliver insights on EMV, engagement rates, and conversions.
-Collaborate with our PR and Social Media and Integrated Marketing Communications teams to seamlessly integrate influencer content across all marketing channels.
-Build and maintain strong relationships with influencer agencies, talent managers, and external partners, negotiating contracts and deliverables.
- Stay ahead of the curve on skincare trends, social platforms, and best practices in influencer marketing.
- Lead a team of coordinators and work cross-functionally with broader marketing teams to execute strategic initiatives.
- Leverage your network of influencers, talent agencies, and industry experts to create authentic, high-impact partnerships.
- Keep your finger on the pulse of SKINcare conversations and trending topics on social media.
- Engage with key opinion leaders in the SKINcare world, including dermatologists and estheticians, to stay in-the-know.
What You’ll Bring:
- 5-7 years of experience in influencer marketing, with at least 3 years in skincare or beauty.
- A Bachelor’s degree in Marketing, Communications, or a related field.
- Proven success in running influencer marketing campaigns in the beauty/skincare space.
- Deep knowledge of the skincare industry - ingredients, trends, consumer behavior - you name it.
- Experience managing influencer marketing budgets and delivering measurable ROI.
- Exceptional relationship-building skills with both internal teams and external partners.
- Strong analytical skills, with experience using influencer marketing platforms and tools.
- In-depth understanding of social media platforms, content creation best practices, and emerging digital trends.
- Experience managing and mentoring junior team members.
- Excellent project management, organizational, and negotiation skills.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Tribe Dynamics
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