fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.
With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.
To learn more about fairlife and its complete line of products, please visit fairlife.com.
job purpose:
This role reports into the Franchise Lead aligned to oversee Liberty, ABARTA and CCBNE and will be the commercial operations call point for this Franchise and Bottler orbit. This position will play a vital role in strategic planning, performance management and development to drive sales growth within the assigned bottler region(s). Responsible for overseeing business performance for the bottler(s) and ensuring that we have the right commercial tools, resources and opportunities identified to deliver our Joint Business Plan (JBP). This includes achieving profitable growth while delivering on KPI’s, connectivity with the fairlife Field Ops team to understand market performance down to store level, organizing and leading planning/review meetings with key stakeholders and our distributor partners (Quarterly, Trimester, Annual), and collaborating internally with fairlife commercial team, NAOU and the bottler to bring programs into the market. This position requires extensive travel within the assigned region, approximately 50% of the time.
roles & responsibilities:
· Drive franchise, sales, and commercial execution for fairlife’s DSD portfolio across assigned bottler geography, ensuring operational excellence with the Field Ops team and brand stewardship amongst bottler ownership
· Monitor and optimize business performance by creating and tracking execution metrics, analyzing data, and reporting insights to support the strategic goals for each bottler, owned by the Franchise Lead.
· Collaborate with partner’s commercial, regional, and bottler sales teams to localize and implement fairlife’s national commercial plan within specific territories.
· Evaluate local market dynamics, bottler performance, and customer needs to design tailored programs that align with business objectives, including development of regional initiatives.
· Coordinate cross-functionally with fairlife Sales, HQ Commercial, Revenue Growth Management, Shopper Marketing, NAOU Sales, and Strategic Advisory teams to ensure alignment and execution.
· Achieve annual and long-term KPIs, including base brand growth, innovation execution, and revenue and profit targets.
· Utilize Nielsen, Numerator, shopper data, Powerbi and Coca-Cola proprietary tools to build insight-driven strategies and compelling selling stories.
· Develop customer-specific selling materials in partnership with Field Operations Manager and Franchise Commercial Lead to support bottler-delivered brand initiatives.
skills/qualifications required:
· Bachelor’s degree in a related field preferred; 3–5+ years of CPG sales or commercial experience required, ideally in food or beverage.
· Bring an entrepreneurial mindset with the ability to thrive in fast-paced, multitasking environments while being forward thinking
· Apply strong analytical skills using Nielsen, IRI, shopper data, or similar tools; proficient in Microsoft Office; especially Excel & powerpoint
· Ability to build professional internal & external facing selling materials to communicate messaging, priorities & direction
· Influence business outcomes through a blend of relationship-building, data-driven insights, and compelling storytelling.
· Develop creative, business-driven solutions to navigate and overcome market challenges.
· Leverage knowledge of local retailers and bottlers to drive commercial success (preferred).
position location: New York (preferred), Philadelphia, Boston, or Pittsburg
requirements: Maintain a valid driver’s license, vehicle, and insurance for territory travel.
Reports to: Senior Director/Franchise Lead: Liberty, ABARTA, CCBNNE
travel requirements: 50%
exempt/nonexempt: Exempt
*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.
In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [email protected].
For Recruitment Agencies
At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.
As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.
Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.
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