Sr. Manager, Digital Marketing, Email Channel

FleetPride is seeking a results-driven Sr. Manager of Email Marketing Channel to lead our email and lifecycle marketing strategies across B2B and B2C segments in the heavy duty aftermarket parts industry. This role will oversee a talented team of channel marketers focused on driving customer engagement, retention, and revenue growth. Using Salesforce Marketing Cloud as the central platform, the Sr. Manager will craft data-driven programs that support our national footprint of parts distribution and repair services.

This leader will play a pivotal role in enhancing the digital customer experience for fleets, independent repair shops, and owner-operators through targeted and automated communications that drive online and in-store sales. This will be a hands-on role through not only leadership but also execution of the strategy.

Key Responsibilities

Team & Channel Leadership

• Lead and develop a high-performing email marketing team responsible for campaign strategy, design, execution, and analytics.
• Serve as the strategic owner of email marketing efforts across customer types—from small shop operators to national fleet accounts.

Salesforce Marketing Cloud Expertise

• Manage the full use of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, and Audience Builder) for campaign creation and customer journey mapping.
• Oversee integration and continuous development of SFMC with our CRM and e-commerce platforms to support personalization at scale.

Customer-Centric Campaign Strategy

• Build tailored lifecycle campaigns aligned with the unique buying behaviors of our heavy duty customer segments (e.g., seasonal maintenance cycles, part replacement timelines, parts & service promotions).
• Grow marketable email distribution list through promotions, sales team collaboration, and other marketing strategies. Build on and maintain established audience segmentation to create personalized and relevant experiences through the channel.
• Partner with product, e-commerce, and sales teams to execute email strategies that drive both online and branch traffic.

Data & Performance Optimization

• Establish and track KPIs including engagement, conversion, and revenue contribution by segment, campaign, and journey.
• Conduct A/B testing and customer behavior analysis to improve targeting and messaging across the funnel.

Compliance & Deliverability

• Ensure full compliance with CAN-SPAM, GDPR, and internal data governance policies.
• Optimize list health, sender reputation, and deliverability.

Cross-Functional Collaboration

• Act as a bridge between Digital Marketing, IT, Sales, and Branch/Sales Operations to ensure marketing programs align with business goals.
• Translate customer insights into actionable marketing strategies across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications; MBA or relevant advanced degree preferred.
• 8+ years of experience in digital/email marketing; 4+ years in a leadership role.
• Demonstrated success managing Salesforce Marketing Cloud in a complex, multi-channel environment.
• Strong experience in B2B marketing within industrial, automotive, or heavy duty verticals preferred.
• Deep understanding of CRM workflows, automation, and customer segmentation.
• Strong leadership, analytical, and organizational skills.

Nice to Have

• Familiarity with AMPscript, SQL, and dynamic content in SFMC.
• Understanding of e-commerce operations in an industrial or parts-focused environment.
• Experience integrating email with loyalty programs, parts promotions, and branch-specific messaging.

FleetPride is the leader in the industry comprised of retail, service, distribution, and wholesale divisions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.