Sr. Manager, Brand Marketing, E&E (Match)

As a full-time employee, you’ll enjoy:

 

• Unlimited PTO (with no waiting period), 10 annual Wellness Days

• Time off to volunteer and charitable donations matching 

• Comprehensive health, vision, and dental coverage

• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation

• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development

• Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

What you'll do:

Brand strategy & stewardship

• Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.

• Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.

• Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.

• Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.

• Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies. 

Integrated marketing & product

• Lead integrated marketing programs across brand campaigns, product launches & PR moments

• Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.

• Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments

• Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.

Business, data & measurement

• Manage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.

• Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.

• Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy.

• Bring analytical rigor to decision-making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth.

what we're looking for:

• 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.

• Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.

• Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.

• A balance of strategic thinking, creative storytelling, and analytical rigor.

• Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.

• Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth.

• Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.