Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
Match Group is seeking a Sr. Manager, Brand Marketing to help lead brand strategy and execution for Match. Sitting within Everywhere & Everyone, this role is focused on Match while remaining flexible to support broader portfolio needs over time.
Match is a priority brand at an important point in its journey - ripe for revival, with an opportunity to sharpen its emotional differentiation, modernize how it shows up in market, and strengthen its relevance with adults 45+.
This person will partner closely across product, growth, media, creative, insights, PR, and social to help shape strategy, steward the brand day to day, and connect brand work to business results.
What you'll do:
Drive development of Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and key member touchpoints.
Define the consumer truth for Match, with particular focus on the needs, motivations, and emotional drivers of adults 45+.
Write clear, insight-driven briefs that align teams around the audience, problem to solve, and story to tell.
Serve as a strong day-to-day brand steward, ensuring Match shows up with clarity, relevance, and consistency across channels and experiences.
Close partnership with Research & Insights on understanding core user segments and translating those insights into actionable brand & product strategies.
Integrated marketing & productLead integrated marketing programs across brand campaigns, product launches & PR moments
Partner with creative, social, PR, and external agencies to brief the work, steward execution, and ensure output ladders back to the brand strategy.
Work closely with the product team to help shape the product roadmap and storytelling, ensuring features are inherently connected to the brand strategy and are launched as meaningful brand moments
Translate brand strategy into product and feature messaging that is clear, motivating, and rooted in member value.
Business, data & measurementManage the brand with a general-manager mindset - tracking business performance, KPIs, and brand health alongside campaign execution.
Partner with media and growth teams to connect brand and performance efforts to the same core brief and business objective.
Define success metrics, measure performance across brand activity, and use results and learnings to improve future strategy.
Bring analytical rigor to decision-making, using qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth.
What we're looking for:
6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing, ideally within consumer apps, digital platforms, or high-growth consumer brands.
Strong experience leading IATs and large scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
Strong cross-functional leadership skills and experience partnering across product, creative, insights, media, PR, and growth.
A balance of strategic thinking, creative storytelling, and analytical rigor.
Experience translating consumer insight into strong briefs, differentiated brand strategy, and integrated marketing plans.
Strong understanding of how brand and performance work together to drive both immediate impact and long-term growth.
Strong organizational skills, comfort managing multiple workstreams, and the ability to operate with ownership in a dynamic environment.
- Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
- Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
- Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
- Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
- Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
- Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Match Group West Hollywood, California, USA Office
West Hollywood, United States
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
